Pacific Potash Corp. Provides Shareholder Update and Appoints Industry Veteran Don Larmour to its Advisory Board

VANCOUVER, BRITISH COLUMBIA--(Marketwire - July 28, 2011) - Pacific Potash Corp. (TSX VENTURE:PP) is pleased to provide the following update on activities at its wholly owned Provost potash property and on its newly acquired 50-per-cent-owned surrounding property within east-central Alberta.

Steve Khan, CEO of Pacific Potash, commented; "Following up on the successful financing that Pacific Potash recently completed, we have completed survey work on the property which has led us into the permitting process that is currently underway. We are also excited to be in a position to commence drilling on the property shortly and expect positive results from this program."

Aeromagnetic-electromagnetic survey

During late May Geotech Ltd., on behalf of the Company completed an 882-line-kilometre VTEM (aeromagnetic-electromagnetic) survey of the Provost Potash property. The survey was undertaken to provide additional structural information on the property and to investigate the potential for shallower stratigraphy to host local aquifers. Results of the survey, which are expected shortly, will assist in guiding future exploration.

Additional permits

In conjunction with Grizzly Discoveries on a 50/50 basis, the Company has applied for three additional permits (the Provost/Grizzly property) totalling approximately 69,000 acres located within 20 to 50 kilometres south of the Provost potash property, along the Alberta-Saskatchewan border. These lands were acquired to cover potential extensions into Alberta of the Patience Lake Member of the Prairie evaporite formation, as documented by the Saskatchewan Ministry of Energy and Resources open file 2009-24. This document interprets the eastern margins of the new permits to be underlain by three- to six-metre thicknesses of potash within the Patience Lake Member which in turn are overlain by a salt back of one to three metres. Thickness of the salt back increases to the north, attaining three to six metres adjacent to the east of the northern portions of the company's Provost Potash property.

Proposed 2011 drill program

Current exploration plans for the Provost potash, and the Provost/Grizzly property and adjacent area envision the permitting of two drill sites within the Provost property and the completion of at least one drill hole during late summer or early fall. Within the Provost/Grizzly property, at least two drill sites will be permitted, one north of the Provost Potash property and one to the south, with at least one drill hole completed.

Within the area, the Patience Lake Member of the Prairie evaporite formation is interpreted to occur at depths ranging from 1,300 to 1,450 m below surface. Klarenbach (2009) suggested that gamma ray responses from historic oil and gas wells in the area may indicate one- to five-metre-thick potash beds with grades ranging from 15 per cent to 25 per cent K2O.

Further updates will be provided once permitting has been completed and drill contractors selected. Jody Dahrouge, PGeol, a qualified person for the purposes of NI 43-101 supervised the preparation of the technical information in this news release.

Appointment of advisory board member

Pacific Potash Corp. is pleased to announce the appointment of Don Larmour as the first member of its advisory board to provide guidance and expertise as the company advances its potash properties. Mr. Larmour has over 30 years of experience in the potash industry, 28 of those with Potash Corp. of Saskatchewan (PCS) and more recently as the principal of his consulting company Global Potash Solutions.Mr. Larmour held various engineering positions within PCS including research engineer, plant metallurgist and senior process engineer. His assignments included conventional, as well as solution mining operations, and he led the development of the PCS Cory crystallization circuit expansion (1988 to 2008), which quadrupled crystallizer output. More recently, Mr. Larmour led the process design team in the three-million-tonne-per-year Red expansion at PCS Cory. Mr. Larmour has strong expertise in all aspects of potash processing, and his experience also includes construction auditing, plant commissioning and environmental compliance. "We are privileged to have Mr. Larmour on our advisory team as his track record and in depth industry expertise brings invaluable credentials to our team," stated CEO, Steve Khan.

About Pacific Potash

Pacific Potash is a potash exploration and development company whose permits are located along the Alberta-Saskatchewan border, just 45 km east of Western Canada's first Potash Mine near Unity, Saskatchewan. This region is host to some of the richest and most extensive potash deposits in worldwide. The Provost Potash Project consists of two permits encompassing 43,938 acres 250 km southeast of Edmonton, Alberta.

FORWARD LOOKING STATEMENTS: This press release contains forward-looking statements, which address future events and conditions, which are subject to various risks and uncertainties. Actual results could differ materially from those anticipated in such forward-looking statements as a result of numerous factors, some of which may be beyond the Corporation's control. These factors include: results of exploration activities, general market and industry conditions, and other risks disclosed in the Company's filings with Canadian Securities Regulators.

Forward-looking statements are based on the expectations and opinions of the Corporation's management on the date the statements are made. The assumptions used in the preparation of such statements, although considered reasonable at the time of preparation, may prove to be imprecise and, as such, undue reliance should not be placed on forward-looking statements. The Corporation expressly disclaims any intention or obligation to update or revise any forward-looking statements whether as a result of new information, future events or otherwise, except as required by applicable law. Depending on exploration results and available financing, the Corporation may at any point modify the suggested work program for 2011.