PR Expert Lee Odden offers valuable advice for making the most of content-focused digital marketing and PR programs. He presents his Attract, Engage, Convert model that can help you use content to influence growth in media and new business.
Lee Odden is the author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. He is also a speaker, blogger, consultant and the CEO of TopRank Online Marketing, a digital marketing and online PR agency that specializes in a 360-degree approach to growing new business and enriching brand engagement online.
Marketwired is a social communications leader offering best-in-class news distribution and reporting, as well as state-of-the-art social media monitoring and analytics. This webinar is just one example of how we're helping clients tune into the conversations that count, find insights that matter, and reach the right people.
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