Pain: Are you really ready for the big leagues?
Reading about social media is one thing. But actually getting in there? That's a
whole different ballgame.
Gain: Stop practicing. Start playing.
You can do this. You've done it right – listening first and talking later.
Now show us what you've got.
Workout: Go for it.
If you feel comfortable, try your hand at each of the communication types introduced
yesterday. Think about how your tone and message should change as you address your
whole network, an individual you know or an individual with whom you're barely acquainted.
your status, photos, a link or a video by clicking at the top of your Home or Profile
- Comment on someone else's status
- Make a Wall-to-Wall post by visiting
a friend's wall and posing a question or passing along a bit of information they,
and their network, might like to know.
- Send a private message to a friend
through the Inbox link at the top of the page.
- Personalize a friend request before
inviting someone new to your network.
posting a message on Marketwire’s Facebook page about your experience with the social
media fitness program. For example, "I joined Marketwire’s SM10x30 free program."
your status by entering something in the box at top and clicking Share. Tell your
network what you're working on right now.
- Add a comment or send a private
reply to someone else's update. Why did you choose to respond publicly or privately
in this case?
- Send someone a direct message.
Ask about what they've been working on or their opinion on a business issue.
- Send an invitation to connect to
one of your own contact's contacts. Explain in the invitation why you think you
two should connect.
posting an interesting article you found on the Social Media Corner LinkedIn Group.
about something interesting you did, heard or read on the web in the What's Happening?
box. Include a link, if appropriate. Remember to keep it short. Send a direct message
to someone who follows you about anything under the sun – perhaps a tweet
you found interesting or a Twitter feed you think they'd like to follow.
- Try sending @marketwire a message
and mention your participation in the social media fitness program.
Click here to
send a message to your personal trainer, Nick Shin.
Lose the flab.
Including a web address in your tweets can take up a lot of the 140 characters you're
allowed. Instead, URL shortening sites like
Bit.ly or Tiny URL
let you enter a long address and give you a much shorter one to copy into your tweets
The Official Rulebook