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Pain: It's a whole new language.
Wall posts vs. updates vs. private messages. Tweets and retweets. The lingo itself
can be overwhelming.
Gain: Know the ropes.
As you begin posting updates and sending messages, you'll soon be clear on what's
public, what's private, and how to use the right approaches with each audience.
Workout: Start slow.
Each platform provides the opportunity to communicate publicly to everyone in your
network or privately with one or more individuals. It's important to know and remember
the differences. Here's the breakdown.
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Site
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Public
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Private
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Facebook®
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Status Updates: You simply type what you're
doing in the What's on Your Mind? box or add a link or photo you want to share openly.
Comments: Your responses to other people's
updates are visible to their network and yours.
Wall-to-Wall Posts: Even though this message
is written directly on someone else's Wall page, it can be read by anyone who visits
your page or theirs.
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Direct Message: The inbox at the top of each
page works much like email. You can compose a private message to one or more members
of your network.
Friend Requests: You can add a personal message
to a friend request. This will only be seen by the recipient.
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LinkedIn®
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Network/Status Updates: Information you enter
in this space on your LinkedIn home page is visible to everyone in your network.
Comments: Your responses to other people's
updates are visible to their network and yours.
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Direct Message: Click on a person's profile
page and you'll have the option to send them a message.
Private Replies: Click Reply Privately beneath
any post to open a window for a private message.
Invitations to Connect: Enter a personal message
as you send out invitations, especially to those who are two or three degrees of
separation away.
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Twitter®
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Tweets and retweets: Your regular Twitter postings
are visible to anyone who follows you or searches a topic you've commented on.
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Direct Message: Send a private tweet to anyone
you want to address one-to-one, but the recipient must be following you in order
for you to send a private message.
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Ready for some practice messages?
- Make a comment on a close friend's
Wall or say something about one of their updates at Facebook®.
- If you've connected with anyone
on LinkedIn®,
send them a direct message or comment on an update here.
- Retweet one of your connections'
posts at Twitter®.
You can retweet within Twitter by clicking the Retweet button near the tweet. Or
you can make it easy (and credit the original author) by including "RT @username"
in your post.
- Send a direct message on Twitter®. Within Twitter,
you can send any of your connections a message from the Direct Message link on their
page. Or you can take a shortcut and just enter "D username" at the start of your
tweet.
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Need help?
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Click here to
send a message to your personal trainer, Nick Shin.
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Tomorrow:
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Get in the Game
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