Pain: Feel like you're behind the 8-ball?
For a while, it seemed like a fad. But now everybody's on Facebook® or Twitter®,
and you feel like it's all passed you by. Where do you begin?
Gain: Take the first step.
Congratulations. You're on your way to getting in great social media shape. Sure,
the new face of PR can be a bit intimidating, but we'll walk you through all the
steps. You can do it – just practice the exercises in your Basic Training
workouts and you'll be on top of the social media world in less than two weeks.
And don't forget to save all ten workout emails for your future reference.
Workout: Make a name for yourself.
Before you do anything else, you need a user name. Because we're focused on using
social media as part of your PR role, you may want to base it on your name, rather
than interests or hobbies. You might consider incorporating part of your company
name or something that speaks to your business expertise. But remember, people in
social networks want to interact with a person, not a company.
- Is your name available across the
social media universe? Visit
namechk.com to see if you can use your preferred username on all social
media sites. After all, you wouldn't want to be known as "Fred" to one set of friends,
"Jim" to your family, and "Steve" to your coworkers.
Now it's time to create accounts and profiles at Google® and the big three social
networking sites. (You're welcome to sign up for more, but we don't want to overwhelm
you on the first day.) Don't worry about seeking friends or contacts just yet. We'll
do that in a few days.
Go the extra mile: Get social on your mobile.
Set up mobile access from your smartphone:
BlackBerry® App World or the Apple® App Store to download the Facebook app.
Visit the Apple App Store to load the LinkedIn app on your iPhone®.
- On your
smartphone, go to m.twitter.com to set up mobile Twitter access.
- On your
smartphone, go to m.linkedin.com to set up mobile LinkedIn access.
Click here to
send a message to your personal trainer, Nick Shin.
Buff up your profile.
- Add a photo, so people know you're not a faceless
corporation. But skip the shots of your dog, your kids or your beach vacation.
- Think of your profile as your own web
page. What brand do you want to present? Add some personality.
- Include as much as you're comfortable
sharing – about your personal and professional lives.
Leaving questions blank can make you appear uninterested. The more you add, the
better these tools can help you connect and the more memorable you'll be to your
- Filter yourself.
Okay. There are some things colleagues and clients don't need to know.
- Include keywords, but don't get spammy.
Descriptive keywords such as your areas of interest or
expertise in your profile will help you get searched more easily, but too many keywords
can put off real people.
- Keep it current.
Revisit your profile from time to time.