Why is social media important to me as a PR professional?
There's no ignoring it. Social media is changing the way people interact with one another and organizations, and the way they get their news. Last year, 77% of people said they considered blogs a good way to get information about a company, according to search engine marketing firm Redboots. And a survey by Brodeur Worldwide showed that more than three out of four journalists look to blogs for story ideas and insight. At the same time, people no longer want to read news. They want to interact with it and influence opinions. Perhaps that's why 1 in 5 Internet users are on Twitter–up from 1 in 10 just a few months ago (according to Pew Internet). If you don't want to be left behind, you need to join the conversation now.
Why are there two tracks?
In talking to PR professionals, we found that most of them had one thing in common–the desire to hone their social media skills and confidence. But there were big differences in experience levels throughout the industry. Many people (that's right, you're not alone) haven't created a Facebook® or LinkedIn® account. Or if they have, they haven't made the leap to using it for serious professional results. Others feel pretty savvy, but want to take the next step—making social media another core tool in their communications kit.
How do I know which track is right for me?
If you don't have a Facebook account, or if you just aren't really comfortable interacting on social media sites, the Basic Training track is for you. This is a great beginner or refresher program, and a terrific opportunity to explore the benefits social media has to offer you.
If you've mastered the basics of updating your status, Tweeting and connecting with friends and colleagues, the Core Conditioning track will help you focus your social media efforts toward furthering your professional communication goals. The Core Conditioning track will help you more effectively monitor, measure and stay ahead of emerging opportunities.
What will I learn in the Basic Training track?
The Basic Training track covers all the basics–from setting up a username and strong, professional profiles to knowing how to listen effectively. We'll help you sort through all the noise to target the right networks and groups, craft messaging for new media, gauge the competition and enter the conversation. Not bad for 10 short days. Then, if you like, you can proceed right into the Core Conditioning track to achieve expert status.
What will I learn in the Core Conditioning track?
The Core Conditioning track skips ahead to help you make the most of more sophisticated tools and approaches. We'll help you manage your social networks, monitor what's being said about your clients or your company, generate metrics, set up an RSS feed or blog, determine appropriate promotional strategies and create strong networks and relationships. In 10 days, you'll have bulked-up your skills exponentially.
What if I miss a workout?
Don't worry. While we recommend tackling a workout each day, you can complete them at your convenience. Each workout includes a few key exercises, and some include ways you can go the extra mile to really jump-start your success. You can push through the whole workout in one session, or if you're short on time, come back and complete extra steps later. We've done our best to keep the exercises short and manageable, so you can complete workouts efficiently.
What if some of the workouts don't apply to my clients or industries?
You can simply sit out any workouts that don't apply to you. Spend a little more time working on the areas you think need a little more attention, based on past workouts, or rest for the day. The progression of the workouts is somewhat linear–we continue to build in intensity as we move forward–but it's not so rigid that skipping a workout will cause you to come up short at the end of the program.
How much does the program cost?
The SM 10X30 program is free, compliments of Marketwire. As a leader in leveraging social media to further PR professionals' communication goals, we have created this program to share our expertise and insights with you.