Identification, Engagement and Measurement: Putting It All Together for WOM Marketers

Word of mouth (WOM) marketers face two main challenges:

1. Identification of seed influencers who belong in target geographic and demographic profile
2. Continuous post-engagement monitoring of impact of the campaign.

Human analysts are commonly employed for these tasks, making WOM campaigns expensive and time consuming. This white paper tackles both problems utilizing information technology and algorithmic techniques demonstrating how a software platform is engineered to assist marketers.