How to Optimize your News Release - SEO Style
Some basic knowledge of SEO, or search engine optimization, is a must for PR professionals. This article will help you use SEO fundamentals to optimize your news releases and get the most out of your public relations. You’ll increase short-term traffic to your website and help supplement your long-term SEO goals of search engine visibility for your company. Understanding and applying these concepts will help elevate your news release to the next level.