Tips and Tools:
4 Steps for Getting Your Content Seen Online
The competition for online visibility is fierce. How do you get your stories and messages seen by the people you want to reach? It’s all about harnessing keywords – those ubiquitous terms that people plug into search engines, such as Google, Yahoo! and Bing, to find what they’re looking for. This article gives you four easy steps that can help you choose the most appropriate keywords used by your audiences.