TORONTO, ONTARIO--(Marketwire - Aug. 14, 2012) - The #1 Bollywood Entertainment Channel, ZEE Cinema launched on Rogers and Telus platforms in Canada.
Zee Americas has entered into a long-term distribution agreement with Ethnic Channels Group for ZEE Cinema in Canada. The deal provides Ethnic Channels Group the rights to distribute the service on Cable and Satellite platforms.
Suresh Bala, CEO, ZEE Americas said, "This is exciting for us in that for the first time ever we are able to focus our marketing and unlock the strength of the ZEE Cinema brand in Canada. Ethnic Channels Group is an expert at marketing to ethnic audiences and expects to grow our distribution and our subscription base significantly. Currently ZEE Cinema is only available as a linear service, but we expect to work out the details of mobile distribution in the not so distant future."
Zee Cinema's library features over 5000 hours of movies. The channel brings viewers top movies including classics and new releases. Viewers can watch their favourite movies such as 'Agneepath', 'Agent Vinod', 'Don 2', 'Desi Boyz', 'Barfee' etc. along with all time hits such as 'Taare Zameen Par', 'Rock On', 'Jab We Met' and classics such as 'Awara', 'Sholay', 'Bobby' and 'Padosan' amongst others.
"We are delighted to partner with the Zee TV Group for the launch of Zee Cinema in Canada. Bollywood today is a global, phenomenon and Zee Cinema is its biggest custodian," said Slava Levin, Co-Founder and CEO of Ethnic Channels Group.
Hari Srinivas, President Ethnic Channels Group added, "Ethnic Channels Group Believes in the brand equity of its content partners, and it will be our primary objective to increase this for Zee Cinema in Canada."
Zee Cinema is available on Rogers, Channel no: 826 and Telus on Channel no: 539.
About Ethnic Channels Group Limited:
Ethnic Channels Group is the leading provider of non-English language digital TV channels to Canada's multicultural population. By selecting the best channels from around the world and delivering them directly to viewer's homes via a Licensed Canadian satellite and/or cable providers, Ethnic Channels Group provides essential entertainment and information services to non-English speakers throughout Canada.
From its state-of-the art broadcast facility in Toronto Ethnic Channels Group delivers the very best of programming available from the countries of origin spiced with locally produced foreign language shows. This combination creates a service that meets the diverse needs of today's immigrant population, which is underserved by mainstream media sources. Ethnic Channels Group specializes in providing Canadian émigrés with the highest rated and most respected TV channels from their native homeland, broadcasting news, current affairs, sports, drama series, movies and general entertainment in their native languages. Ethnic Channels Group provides these services at the most affordable price so majority of people can enjoy this link to their homeland and cultural heritage. www.ethnicchannels.com.
About ZEE Cinema
A Hindi Movie Channel from the Zee Network offering the best of Indian Cinema. Zee Cinema was launched in 1999. It has gone on to become the #1 movie channel! Zee Cinema brings 'Movies. Masti. Magic.' to millions of audiences worldwide by showcasing the best of Bollywood. With its extensive library of more than 5,000 hours of quality viewing, ZEE Cinema has a collection of movies ranging from recent box office hits to evergreen classics! www.zeetvusa.com/zeecinema_new.