REDWOOD CITY, CA--(Marketwire - Aug 7, 2012) - Online identity verification service miiCard today announced that Yodlee Chief Strategy and Development Officer and Managing Director of Yodlee Interactive, Joseph Polverari, has joined its Board as a non-executive director.
Mr. Polverari is an international financial services and technologies expert, responsible for defining new markets and opportunities for the patented Yodlee Platform to power innovation and change business processes. He is also the Managing Director of Yodlee Interactive, a financial cloud that acts as a development and delivery system helping entrepreneurs more effectively bring innovative ideas to market. This appointment deepens a strategic alliance between the two companies to build the first global platform for accurate, real time identity verification compliant with Anti-Money Laundering and Know Your Customer standards.
Even as the number and value of online transactions continues to increase at a rapid pace, accurately identifying an individual in real time online remains an ongoing challenge for a wide range of web-based businesses and industries. miiCard's unique digital passport allows consumers to track, monitor and take control of their identity online.
Through its relationship with Yodlee and using a number of proprietary security checks, miiCard can establish a link between a consumer's financial accounts and their identity, proving their real identity to the level of a photo ID in minutes and completely online. This process allows financial services and ecommerce sites to offer complete online applications and sign-ups for products and services that have historically required offline identity checks.
"Adding Joe to our board is further validation of our vision for a global real time identity verification system," said miiCard CEO James Varga. "His critical insight and strategic direction will be invaluable as we expand internationally, uncover new product applications, and continue building the industry standard for online consumer identity verification."
"miiCard's innovative identity verification system enables online transactions based on trust, opening the door to significant online growth across a wide range of industries," said Polverari. "I am excited to take a more active role in helping to bring about the seamless delivery of this service to a global audience. It will fundamentally change the way we transact and interact online, allowing consumers and businesses to engage with each other in ways that would have been impossible before."
miiCard (My Internet Identity) is a global online identity verification service that allows a consumer to prove for the first time that "I am who I say I am" purely online and in real-time, to an Anti-Money Laundering and Know Your Customer standard, without the need for a physical ID check.
For consumers, miiCard is used to build trust on social networks, trade and transact with more convenience and confidence, and proactively manage their online identity. Vendors accepting miiCard as proof of online identity stand to benefit from increased conversions, reduced cost of execution and additional fraud and identity theft protection.
miiCard currently supports the United States, Canada, the United Kingdom, South Africa, India, Australia and New Zealand. Watch the tour video and see how miiCard creates trust online.