Yellow Pages Group
TSX : YLO.UN
NASDAQ : MSFT
January 22, 2008 09:03 ET
Yellow Pages Group Strengthens Connection Between Buyers and Sellers With Microsoft Virtual Earth
Powerful mapping platform provides a richer Web experience
MISSISAUGA, ONTARIO and MONTREAL, QUEBEC--(Marketwire - Jan. 22, 2008) - Microsoft Canada Co. and Yellow Pages Group (YPG) announced today that the innovative imaging and location capabilities of Microsoft® Virtual Earth™ mapping software are available on YellowPages.ca™, Canada's leading and most visited online directory.
As a leader in online directories, YPG is committed to providing the richest and most enjoyable user experience possible to the more than seven million people who visit its network of Web sites each month. The addition of Virtual Earth technology to YellowPages.ca will help YPG fulfill that commitment by providing visitors with highly interactive maps featuring up-to-date location data, driving directions, high-resolution satellite and aerial images, as well as the ability to view map results in photo-realistic 3D views.
"We needed a mapping solution that was easy-to-use and offered enhanced functionalities for our users, which in turn is beneficial to our advertisers. It also had to be reliable enough to accommodate our business growth plans. After reviewing several mapping services, it was clear that Microsoft Virtual Earth could meet our criteria," said Jean-Pascal Lion, Vice President, Marketing, Yellow Pages Group.
"In today's world of online services, people want to find information faster and more easily, but they also demand rich and engaging user experiences. By working with Microsoft technology partner and Virtual Earth experts Infusion Development, YPG is able to deliver a better experience to its users. The innovative Virtual Earth mapping platform provides added value to the YellowPages.ca site," said Mark Relph, Vice President, Development and Platform, Microsoft Canada.
About Yellow Pages Group
Yellow Pages Group is Canada's largest telephone directories publisher. It publishes annually more than 340 Yellow Pages™ and residential directories. The Company owns and manages Canada's most visited online directories, YellowPages.ca™ and Canada411.ca, as well as CanadaPlus.ca™, a network of seven local city sites. YPG's network of web sites (including that of Trader Corporation, its affiliated company) reaches more than 40% of online Canadians. Yellow Pages Group is indirectly held by Yellow Pages Income Fund (TSX:YLO.UN). For more information, visit www.ypg.com.
About Microsoft Canada
Established in 1985, Microsoft Canada Co. is the Canadian subsidiary of Microsoft Corporation (NASDAQ:MSFT) the worldwide leader in software, services and solutions that help people and businesses realize their full potential. Microsoft Canada provides nationwide sales, marketing, consulting and local support services in both French and English. Headquartered in Mississauga, Microsoft Canada has 10 regional offices across the country dedicated to empowering people through great software - any time, any place and on any device. For more information on Microsoft Canada, please visit www.microsoft.ca.