GIBRALTAR, GIBRALTAR--(Marketwire - Oct. 17, 2012) -
Editors note: There are two photos associated with this release.
Gifting on social networks is becoming more popular than ever. Not least signalled by Facebook's recent acquisition of gift card application, Karma, and subsequent release of their native Gifts application last month, allowing users to send real, physical gifts to their friends from within the social network.
The phenomenon of gifting is equally strong within the social gaming sphere, where users can send gifts of in-game items and currency to their friends. In August, the first ever World Series of Gifting event occurred on Facebook, run by social slots application, Trophy Slots. WSOG introduced the concept of tournament play based upon sending and receiving gifts and was the first event to take into account the booming popularity of gifting within the social gaming ecosystem.
"We have found gifting to be one of the most popular aspects across all of Facebook gaming and this seems to be particularly true within the social casino space. This is something that we've observed across our own and competitor player bases, with increased gifting levels improving player engagement and monetization."
- John Svensson, Trophy Slots Product Manager
Trophy Slots is now launching the second round of the competition, this time increasing the social factor by allowing players to compete for a team of their choice. The World Series of Gifting: Team Edition allows Facebook Groups and Pages to participate as a unit by registering through the Trophy Slots Community Page. Prizes will be awarded to both the highest ranked teams and individuals at the end of the competition, based upon the total number of gifts sent and collected. This is the first time that a social gaming application has utilised the natural phenomena of Facebook gaming groups and pages in this way.
"There are hundreds of Facebook groups that are dedicated to social gaming, many specifically related to slots games, so we are hoping that WSOG: Team Edition will appeal to a large number of Facebook users. This event gives us the opportunity to combine two core areas of Facebook gaming: social gifting and groups, thus delivering a naturally social way for slots players to engage with our product."
- Lulu Jones, Trophy Slots Marketing Manager
Teams can register to take part in the event by sending a message through the Trophy Slots Community Page, including the name and URL of their Facebook Group or Page. Registration is open from now until the end of October 2012.
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