May 19, 2008 00:01 ET
Wetpaint Injected Instantly Transforms Any Website Into a Socially Published Supersite
New Embeddable Social Publishing Platform Supercharges Websites With User-Generated Content to Drive SEO, Audience, Customer Engagement, and Ad Revenues
SEATTLE, WA--(Marketwire - May 19, 2008) - Wetpaint, the leader in social publishing with
nearly one million hosted user-powered sites, today announced its
award-winning platform can now be seamlessly embedded into any website to
accelerate user-generated content creation. The company is releasing
Wetpaint Injected on the same day it announces a $25 million Series
C round of funding which it will use to accelerate adoption and achieve
its vision of making every site on the Web socially published. Going
beyond IFrame and widget-based approaches, Wetpaint Injected instantly adds
easy-to-use toolset that enables users to author and edit content directly
on the site, which means that search engines fully index and credit the
content to the host site. The result is an expanded and ever-growing
content footprint that attracts new audiences and generates incremental
revenue. Flixster, IGN.com, and NuWire Investor have already begun using
the new Wetpaint Injected service.
"We're excited to be working with Wetpaint to introduce wiki capabilities
to the Flixster community. The core of the Flixster community is enabling
millions of movie fans to rate, review and discover films through their
friends and movie fans. Our experience has been that every time we have
provided our community with tools for self expression the results and
creativity of our users have been incredible," said Steven Polsky,
president and COO at Flixster. "The added engagement is not only beneficial
to our users; it's extremely valuable to our business."
With best-in-class functionality, ease of integration, and versatility,
Wetpaint Injected is implemented with server-side includes that enable an
easy publishing experience right from any area or page of a website. With
core features like content editing, keyword tagging, activity feeds,
hierarchical page management, and the ability to embed images, video, and
other widgets, Wetpaint Injected delivers three primary benefits:
-- Social publishing that grows audience and increases member engagement.
Wetpaint Injected instantly makes sites fully social. Passionate users can
easily author highly relevant unique content, within designated pages or on
new pages they add to the site. Wetpaint Injected sites flourish as search
engine visits grow and deeply engaged reader-writers keep coming back to
enjoy the content they helped create.
-- Unmatched search engine optimization to drive audience and new
With Wetpaint Injected, the host website accrues full search engine credit
for all content added. As users create more topical and naturally search
engine-optimized information, the website's search footprint expands.
Through increased keyword coverage, Wetpaint Injected-augmented websites
draw more visitors and associated advertising revenues.
-- Brand control and customization.
From matching a host site's look and feel, to controlling who can
contribute, to monitoring what is actually going across the user
contribution areas, to leveraging a single sign-in system, website
operators get social publishing on their terms with very low integration
burden and technical maintenance.
Wetpaint: The Largest Network of Social Sites
With the largest network of nearly one million social sites consisting of
half a billion total contributions, Wetpaint has discovered the formula to
inspire and empower everyday Internet users to publish together online.
With the availability of Wetpaint Injected, the company extends its proven
technology to any publisher who wishes to make their site fully social.
"Wetpaint Injected solves the monumental task of creating content for the
long tail," said Kevin Akira Lee, vice president of product at IGN.com. "By
partnering with Wetpaint, we can focus on our core expertise -- delivering
industry-leading editorial for videogames and entertainment -- while
relying on a proven social publishing platform that empowers our customers
to produce vast amounts of user-generated content."
"In the not-too-far-distant future, every website will be a social website.
Wetpaint Injected is the first major step in pioneering that
transformation," said Ben Elowitz, CEO of Wetpaint. "Until now, publishers
have had to choose between joining someone else's social network or
investing hundreds of thousands of dollars and significant integration
resources to graft social features onto their existing property. With
Wetpaint Injected, publishers no longer have to make that choice -- every
site can instantly become a social publishing enterprise with the addition
of just a few snippets of code."
Availability and Pricing
Wetpaint Injected is available now to website operators who contact
email@example.com. Wetpaint Injected is free for any publisher to use
on their website for up to 100,000 impressions per month. For web
properties that utilize more than 100,000 impressions, Wetpaint charges on
a revenue-share or CPM basis. Startup packages for implementation, content
development, and moderation are also available. Publishers interested in
transforming their website into a social site with Wetpaint Injected should
Wetpaint is the leader in social publishing. With the world's largest
network of nearly one million social sites and partnerships with major
brands such as Dell, The Discovery Channel, Fox, HP, HTC, Showtime, and
T-Mobile, Wetpaint offers the industry's most proven social publishing
platform for mainstream Internet users and businesses alike. Wetpaint is
backed by Accel Partners, DAG Ventures, Frazier Technology Ventures, and
Trinity Ventures. For company information, visit www.wetpaint.com.
Wetpaint and its respective logos are trademarks, registered trademarks, or
service marks of Wetpaint. Other products and company names mentioned are
the trademarks of their respective owners.