PORTLAND, OR--(Marketwire - Sep 10, 2012) - Webtrends, the global leader in digital intelligence solutions and services, shared results today that highlight the company's expansion of its global customer base and continued growth of its digital marketing business fueled by strong customer demand for the company's SaaS solutions and its Mobile, Social and Optimize offerings in fiscal year 2012 (July 2011 - June 2012). The company also announced the addition of digital marketing and technology industry veteran Martin Doettling as chief marketing officer.
Webtrends continued to grow its SaaS business, recording 15% growth year over year in FY'12 as an increasing number of new and existing customers opt for the flexibility and convenience of Webtrends' powerful, open SaaS platform. Additionally, the company achieved 58% growth in its Mobile business over the same time period, adding key customers including Gatorade, Microsoft and Red Bull.
Webtrends Optimize solutions grew by 34% year over year in FY'12. Webtrends Optimize solutions empower marketers to provide prospects with a more relevant and highly personalized online customer experience through content testing and targeting. Market demand for these solutions is high and expected to grow.
According to a June 2012 report by Forrester Research, Inc., titled "Behavioral Targeting Powers Customized Content and Increased Conversion," "The demand for relevant, individualized website content is on the rise."
Additionally, in FY'12 the average annual value of Webtrends' customers rose nearly 25% as the company continues to add major enterprise-level accounts to its portfolio.
"Webtrends is committed to empowering the digital marketer. Today's marketing teams demand innovative solutions in digital intelligence and marketing optimization to gain meaningful insight into consumers' social, mobile and online interactions and to provide a more satisfying customer experience by delivering relevant content and compelling offers," said Alex Yoder, chief executive officer of Webtrends. "The strong momentum in our Optimize and Mobile businesses, and the rapid adoption of our SaaS offerings, confirm that we're delivering to our customers exactly what they need in order to succeed in this rapidly evolving market space. We're thrilled that the continued success of our customers, our ongoing investments in technology and innovation, and our relentless focus on customer service excellence, have set a new standard for our entire industry."
Webtrends also announced the addition to the company's leadership team of respected digital marketing industry veteran Martin Doettling as chief marketing officer. Representing more than twenty years of industry expertise, Martin is responsible for extending Webtrends' market leadership and driving the company's global go-to-market strategy.
Martin joins Webtrends from IBM. As a strategy executive with IBM Smarter Commerce, Martin helped define and launch IBM's first product offering in the cloud applications space. Prior to IBM's acquisition of Coremetrics in 2010, Martin was Coremetrics' vice president of product marketing, leading global product and go-to-market strategy for the company's portfolio of analytics and digital marketing solutions. Prior to joining Coremetrics, Martin served as chief marketing officer for CollabNet, a leader in enterprise cloud development. Martin also held executive product and marketing leadership positions at Kana, Vitria, Remedy, and Adobe.
Martin holds advanced degrees from The University of Michigan, Michigan State University, and Albert-Ludwigs Universität in Freiburg, Germany. He serves as a director and development chair of the German American International School in Menlo Park, CA, an independent non-profit school that fosters global thinking.
"Webtrends has a compelling vision for the challenges marketers and CMOs are currently facing. Today's always-connected consumers require brands to completely rethink their approach to marketing and how to interact with customers more effectively across fragmented marketing channels including social, mobile and online," Doettling said. "Webtrends empowers the CMO by providing the relevant data and compelling insights today's marketing teams need to deliver the right marketing strategies that break through the digital noise, deliver a better customer experience, and drive value to the business."
About Webtrends, Inc.
Webtrends powers digital marketing success. Webtrends is at the forefront of real-time digital marketing relevance and customer experience management through unified customer intelligence. Our industry-leading analytics across mobile, social and web enables marketers to optimize campaigns, maximize customer lifetime value and deliver highly relevant digital brand experiences in real-time.
Webtrends dramatically improve digital marketing results for more than 3,500 global brands including: The New York Times, Microsoft, BMW, RIM, China Telecom, China Mobile, CCTV, Tencent QQ, Hitachi, The Associated Press, HSBC, Barclays, Vivo Cellular and Petrobras.