PORTLAND, OR--(Marketwire - Sep 25, 2012) - Webtrends, the global leader in digital intelligence, today announced a strategic partnership with collaboration governance expert, Axceler to provide a comprehensive user-management and measurement solution for SharePoint. Webtrends for SharePoint provides in-depth analytics for measuring users and engagement, while Axceler's ControlPoint enables administrators to efficiently establish rules, protocol and policies as well as control access and usage of SharePoint solutions.
Webtrends and Axceler, both Microsoft Gold Certified Partners, have teamed to offer a SharePoint-specific solution that combines powerful intranet analytics and collaboration governance to give enterprise organizations the tools to improve usage and increase business productivity while providing IT assurance and enabling security and compliance.
"As companies make greater investments into social enterprise applications with the promise of enhanced internal communications and collaboration; the question hanging over every organization is, 'Is this working?'" said Jeff Seacrist, VP of Partner Solutions, Webtrends. "Organizations using SharePoint effectively need a combination of measurement and governance to drive effective collaboration and provide a 360 degree view of the social enterprise, which is precisely what Webtrends and Axceler have teamed to deliver."
Combined, Webtrends and Axceler enable organizations to:
Improve adoption: The ability to measure content and collaboration by employee, department, geography, organizational hierarchy, team site or project site. Provide administrators with a solution to identify, understand, and amplify trends that drive adoption to improve business productivity and innovation.
Control infrastructure sprawl: Through measurement, administrators can uncover site usage patterns that help to control infrastructure sprawl such as identifying lesser-used sites that can be eliminated, popular access points and how different geographic territories within organizations utilize SharePoint.
Improve governance of key corporate initiatives: Administrators can establish rules, protocol and policies to control usage of SharePoint according to organizational guidelines. Users can also gain in-depth knowledge of how employees and departments use and complete corporate training material, download corporate policies or access compliance programs. Measurement helps to understand the success of compliance and whether it is being met.
Enable security and compliance: Webtrends' and Axceler's solutions increase visibility and control of the SharePoint platform by automating SharePoint governance with the ability to establish rules, protocol and policies. They also boost security to deter information theft, protect brand from unauthorized access as well as reduce risk by controlling access to intellectual property.
"The combination of Webtrends and Axceler is very powerful. Webtrends gives organizations the insight they need to determine what content is being utilized or underutilized, so that resources can be directed appropriately," said Claudine Bianchi, CMO at Axceler. "Axceler provides the governance framework so that people within the organization can collaborate securely on the SharePoint platform as well as meet corporate and industry compliance objectives."
For Webtrends, this partnership with Axceler adds to an already impressive list of Microsoft and SharePoint credentials. Webtrends has been named a Microsoft-preferred analytics solution for SharePoint and, earlier this year was selected as a finalist for the Microsoft Digital Marketing Partner of the Year award.
Axceler is an expert in governance for collaboration in the social enterprise. ControlPoint, Axceler's award-winning SharePoint governance tool won the Best of Connections Award, the Gold Editors' Best Award and the Bronze Community Choice Award in the SharePoint category from the readers and editors of Windows IT Pro. More than 2,700 organizations worldwide are using Axceler solutions to govern their SharePoint environments. Axceler is headquartered in Woburn, MA, USA, with offices in Redmond, Los Angeles, London and Sydney. For more information, visit http://www.axceler.com.
About Webtrends, Inc.
Webtrends powers digital marketing success. Webtrends is at the forefront of real-time digital marketing relevance and customer experience management through unified customer intelligence. Our industry-leading analytics across mobile, social and web enables marketers to optimize campaigns, maximize customer lifetime value and deliver highly relevant digital brand experiences in real-time.
Webtrends dramatically improves digital marketing results for more than 3,500 global brands including: The New York Times, Microsoft, BMW, RIM, China Telecom, China Mobile, CCTV, Tencent QQ, Hitachi, The Associated Press, HSBC, Barclays, Vivo Cellular and Petrobras.