SOURCE: Volkswagen of America, Inc.
HERNDON, VA--(Marketwire - May 18, 2012) - Volkswagen of America today announced the appointment of Kevin E. Mayer, 42, to the post of Vice President, Marketing, for the Volkswagen brand. Mayer will lead and direct all aspects of marketing for the Volkswagen brand in the United States. He will report directly to Tim Mahoney, Volkswagen of America Executive Vice President, Chief Product and Marketing Officer.
"We are excited to welcome Kevin to the Volkswagen management team," said Mahoney. "Kevin's results-oriented approach to brand management, his leadership skills, industry relationships, as well as his success in developing comprehensive brand building, will be important assets as we prepare for continued growth and momentum in the market."
Mayer comes to the Volkswagen brand from General Motors Corporation in Detroit, MI, where he served as Director of Advertising and Sales Promotion for the Chevrolet Division. Prior to his General Motors appointment, Mayer held marketing and advertising roles with Subaru, Colby & Partners, Mitsubishi Motors and Hyundai of America. He earned an undergraduate degree in Communications from Purdue University and an MBA in Marketing and Marketing Science from the Anderson School at UCLA.
About Volkswagen of America, Inc.
Founded in 1955, Volkswagen of America, Inc. is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen's operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state-of-the-art manufacturing facility in Chattanooga, Tennessee. Volkswagen is one of the world's largest producers of passenger cars and Europe's largest automaker. Volkswagen sells the Beetle, Eos, Golf, GTI, Jetta, Jetta SportWagen, Passat, CC, Tiguan, Touareg and Routan vehicles through approximately 600 independent U.S. dealers. Visit Volkswagen of America online at www.vw.com or media.vw.com to learn more.