SOURCE: Visible Technologies
BELLEVUE, WA--(Marketwire - Aug 15, 2012) - Visible Technologies, the leader in social media monitoring and analytics, announced today they will be exhibiting at Social Media Explorer Minneapolis on August 16-17. Social Media Explorer Minneapolis is a leading industry conference that brings in the leading digital and social media marketing practitioners for a two-day intensive learning event. Visible will be demonstrating its platform to attendees at the conference using data collected by participants at the event and can be found at Booth #9.
Adam Kmiec, Global Director of Digital Marketing and Social Media at Campbell Soup Company, will be speaking on a panel on behalf of Visible Technologies. Kmiec will be on the Brand Case Study Panel, sharing how Campbell uses Visible's V·IQ™ platform to monitor the brand's social media buzz around the web. At Campbell, Kmiec is responsible for developing global digital marketing and social media strategies to maintain its position as a globally recognized digital brand leader. Prior to his position at Campbell, Kmiec served as the Director of Social Media for Walgreens, where he leveraged social media using Visible Technologies to connect with nearly 6 million daily customers.
Brand Case Study Panel
When: Friday, August 17, 2012 | 3:00-3:40 p.m.
Where: Park Ballroom | DoubleTree by Hilton Park Place | 1500 Park Place Blvd. | Minneapolis, Minnesota 55416
Moderator: Jason Falls, Founder and CEO, Social Media Explorer
Panel Participants: Adam Kmiec, Director of Digital Marketing and Social Media, Campbell Soup Company, Jamie Kennedy, Social Media Director, O2 Media, Bridget Jewell, Senior Manager of Public Relations and Social Media, Mall of America, Greg Gerik, Social Media Leader, 3M Global eTranformation.
Session Description: This panel discussion will bring brand case studies to the table and will provide examples and perspectives from all sizes of businesses practicing social media marketing.
Social Media Explorer is focused on advancing social media and digital marketing strategy, implementation, and measurement. Attendees gain valuable thought leadership, insights, analysis, and industry news to improve communication and marketing strategies in the business sector. The Social Media Explorer Conference was founded in 2011 by Jason Falls, and is hosted in five cities across the United States. More information about Social Media Explorer can be found at http://gotoexplore.co/.
About Visible Technologies
Visible is the leader in social media monitoring, analytics, and services for enterprises globally. Visible's award-winning technology and expertise helps businesses analyze social media conversations to better understand consumer preferences, market dynamics, competitive strengths and weaknesses, and other information critical to a company's reputation and brands. Visible is the solution of choice for many Forbes Global 2000 companies in a variety of industries including financial services, pharmaceutical, automotive, consumer products, retail, travel and hospitality, telecom, technology, and agencies.
Visible delivers social media analytics at internet speed and enterprise scale.