NEW YORK, NY--(Marketwire - Sep 20, 2012) - C3 Metrics, the leader in viewable impression technology, viewable impressions through an iFrame and advertising attribution, today announced that it will host a webinar on Viewable Conversions™, led by Jeff Greenfield, Co-Founder and COO of C3 Metrics, on Tuesday, September 25, 2012 at 1:00-1:30 p.m. ET.
Parallel reporting standards for viewable impressions begin Q1 2013. Unfortunately, even with viewable impressions, unviewed display ads will continue to set cookies and receive conversion credit. Without Viewable Conversions, ads not viewed will still receive credit -- defeating the very purpose of viewable impressions. It's imperative that any digital marketer understand the moving parts of this evolving technology and learn how to address hard, but fast-arriving questions from their clients and bosses for the new year.
In this free 30-minute webinar, Greenfield will explore how Viewable Conversions work, how the technology is deployed, how data is delivered to improve ROI and how C3 Metrics' clients are using Viewable Conversions to make actionable decisions in their media plans.
Greenfield's extensive background in technology and marketing initiatives has served blue-chip clients including: GlaxoSmithKline, Kimberly-Clark, Sony BMG, Black & Decker, Forest Labs, Plum Creek and more.
To register for the webinar or to learn more, please visit: http://c3metrics.com/webinars/viewable-conversions/
About C3 Metrics
C3 Metrics is an award-winning media analytics and optimization platform providing advertising effectiveness products to agencies, brands, publishers, networks and DSPs. C3's real-time predictive platform with patent-pending viewable impression technology for cross-domain iFrames is backed by some of the most well-known advertising pioneers and marketing scientists. Easily implemented, two tags capture consumer interactions with digital marketing messages, while the platform also merges offline marketing activities. Marketers receive a single source of truth for all of their data, which they use to improve ROI thru optimization and real-time alerting. The result? Validated superior performance of each ad dollar. C3 clients enjoy significant gains: a two year case study demonstrated a 75 percent revenue increase with only a 12 percent increase in ad spend. Headquartered in New York with offices in California, C3 Metrics is comprised of leading experts in the field of digital and television measurement from DoubleClick, eBay, PepsiCo, Yahoo! and Nielsen.