SAN FRANCISCO, CA--(Marketwire - Oct 15, 2012) - Rauxa, an integrated marketing agency, announces the addition of Derek Babb, Vice President of Account Services. Babb will lead the strategic account services team and manage Northwest client engagements. He will be based at the agency's San Francisco, Calif. office.
"Derek has been at the forefront of digital marketing and video content since its inception," said Gina Alshuler, President of Rauxa. "He brings with him a proven track record of launching groundbreaking integrated marketing campaigns, creatively solving clients' challenges and fostering digital talent."
Babb has over 13 years of experience managing integrated marketing campaigns for Yahoo! and Modem Media, as well as leading Business Development efforts for Miniclip America and Betawave (formerly GoFish). Using branded content through cross-platform and multichannel strategies, his teams have successfully reached youth, women, auto, finance and telecommunications audiences.
"Rauxa has a long-tenured client roster that speaks to not only the success of the vision and philosophy of creativity backed by results, but also to the talent of the team," said Babb.
2012 has been a year of growth for Rauxa, with Babb's announcement coming on the heels of the recent opening of Rauxa Atlanta. Gail Ferman, Managing Director, V.P. of Account Services, and Joe Youngs, V.P. of Data Strategy and Analytics, were brought on to lead the new office.
Rauxa is an integrated, full-service marketing agency delivering innovative, insight-driven ideas. As an Ad Age 'Top U.S. Agency,' the Rauxa difference lies in our "Creativity, Quantified" approach, where we capture data from every touch point and turn that information into action, optimized to move businesses forward. Headquartered in Southern California since 1999, with more than 200 employees in Southern California, New York, San Francisco, Atlanta, and Chicago, this certified woman-owned agency has partnered with top brands including Apple, GlaxoSmithKline, Verizon Wireless, Chase, Disney, Sears, Farmers Insurance, McAfee, Jenny Craig, AAA and more. Visit www.Rauxa.com for more information.