SAN FRANCISCO, CA--(Marketwire - Sep 4, 2012) - RadiumOne today introduced Via.Me for Android, an Android app that makes creating, filtering and sharing pictures, videos, audio notes, across multiple social networks as easy as two clicks. Via.Me is already available as both an iPhone app and destination website.
Since launching earlier this year in March, Via.Me has attracted a large and loyal following. The website, which many have compared to a combination of Tumblr, Pinterest and Instagram, is drawing over 12 million monthly unique visitors, and Via.Me's iPhone app has attracted over 1 million users.
One reason Via.Me has found its audience is the variety of file types it handles, such as photos, videos and audio clips. "Our community of users tell us they love being able to upload multiple types of content to their different social profiles," observed Gurbaksh Chahal, CEO of RadiumOne.
But Via.Me is also the first photo, video and audio platform to provide a seamless user experience across mobile devices and the desktop, an increasing necessity in today's multi-device world.
According to a recent study from Lopez Research entitled The Future of Mobile Is Right Time Experiences, the ability to create seamless experiences between devices and the desktop is increasingly important. As the report observes, mobile adoption has exceeded 120% in the US, as many individuals carry more than one connected device. These users expect a unified experience across all platforms.
Brands stand to be major beneficiaries of this shift. "Today, brands can build Right Time Experiences that integrate context from mobile devices and social interactions to deliver the right information or ad at the right time," said Maribel Lopez, Principal and Founder of Lopez Research. "Consumers do business with a brand, not a channel. Advertisers must provide experiences that bridge interactions across mobile, the web and storefronts."
Via.Me enables brands to connect the dots between different devices. As Keith Belling, Founder & CEO of popchips, explains, "The ability to easily publish content across multiple social platforms and create a consistent experience is a key reason why popchips is using Via.Me to enhance engagement with our audiences across the social landscape." popchips is not alone: Via.Me has an impressive list of global brands using the platform including Kia Motors, Neiman Marcus, Sony Electronics, and Fox Studios, among others.
Via.Me has another major benefit -- results. As Chahal puts it, "Through Via.Me, brands can realize more ROI from their existing social media investments by identifying new audience segments and retargeting on these segments across the Open Web."
Some of Via.Me for Android standout features for consumers include:
- Photo Filters - 17 best-in-class photo filters enable users to customize their favorite photos.
- Multiple File Types - Upload photos, videos, audio and text.
- Real-Time Alerts - Receive instant notifications whenever someone you follow posts on Via.Me.
- Easy Cross-Posting - Via.Me makes it easy to share across the most popular social networks like Facebook and Twitter in just two clicks.
- Intuitive User Interface - The Via.Me app and website have an elegant and intuitive user interface that makes it fun and easy to create, share and discover.
To download and install Via.Me for Android, visit Google Play or www.Via.Me. To see a demo of Via.Me, please visit http://vimeo.com/37620867. More information about RadiumOne can be found at http://www.radiumone.com/.
About Lopez Research LLC
Lopez Research LLC, founded in 2008, is a market research and strategy consulting firm that specializes in IT and communications technologies. The company's mission is to understand how mobile transforms business by integrating with other market trends such as social, cloud and big data technologies. Lopez Research combines survey-based research and predictive analysis to gain insight into coming trends. With a background in voice and data networking technology trends and vendor selection, Lopez Research provides clients and readers with the bridge between business leadership and technology adoption. Lopez Research services hardware, software, telecom service provider and enterprise customers. It services businesses that range from start-ups through Fortune 50 companies. To learn more about Lopez Research, please visit http://www.lopezresearch.com
RadiumOne is the leader in Social Advertising for the Open Web. RadiumOne's innovative Dynamic Audience Platform (DAP) harnesses social interaction data to fuel new audience expansion, create unparalleled efficiency, and turn awareness into purchase intent. At DAP's core are RadiumOne's patent-pending ShareGraph™ technology and first-party social products (Via.Me, Po.st and re.Po.st). Leveraging its unique array of assets, RadiumOne goes beyond traditional targeting methodologies to identify new audience segments and target them across the Open Web. The company is based in San Francisco, with offices across the U.S. and Europe. RadiumOne was founded by online advertising pioneer Gurbaksh Chahal. To learn more about RadiumOne, please visit http://radiumone.com