MILWAUKEE, WI--(Marketwire - Jul 17, 2012) - It's hard to escape the heat this time of year, and one refuge people rely on is the bedroom. You strip off the blankets and comforters, climb underneath a single sheet and snuggle up to a nice, cool mattress.
Unfortunately, many beds trap heat and quickly turn into giant heating pads that can keep you awake and turn July and August into the dog-tired days of summer.
Verlo Mattress Factory Stores have been helping customers beat the heat with its iVerlo Cool Contour Gel line of mattresses and its gel foam pillows, which take advantage of gel foam's unique cooling properties. Light gel foam is 12 times more breathable than most standard polyurethane memory foam, meaning air moves freely and dissipates body heat more quickly.
Verlo isn't the only manufacturer to use gel foam, but the way they use it is different: Verlo layers the gel foam at the surface of the mattress so that air can circulate next to you. Other companies put the foam layer more toward the mattress core. Those mattresses still offer support but deprive sleepers of air flow.
Brenda Koehler and her husband Jeff are among Verlo customers who are sleeping better thanks to a new gel foam mattress. They bought their new mattress this spring at the Verlo store in Greenfield, Wisc. Brenda had been waking up hot in the night.
"I was looking for something to take the heat away," she said.
Gel foam offers other benefits, too:
Flexibility: Gel foam adjusts to the contours of your body -- or, in the case of Verlo's gel foam pillows, to the contours of your head and neck -- reducing pressure and providing extra comfort.
Sharability: Gel foam mattresses consist of gel-infused foam cells, not springs, so motion isn't transferred from one side of the mattress to the other. If you change positions or get out of bed, you won't disturb your spouse.
Durability: Verlo's gel foam mattresses are designed to last 20 years or longer.
About Verlo Mattress Factory Stores
Verlo Mattress Factory Stores help people get a better night of sleep by custom building mattresses to suit each individual sleeper. Mattresses are built on site, so there's no middleman mark-up to lose sleep over. To learn more, visit www.verlo.com.