SOURCE: Vanity Events Holding, Inc.
BAY HARBOR ISLANDS, FL--(Marketwire - Sep 27, 2012) - Vanity Events Holdings, Inc. ("Vanity" or the "Company") (OTCBB: VAEV) announced it has retained Gary Cortell to provide financial media distribution services. Cortell will be instrumental in the dissemination of information for Vanity Events and its Buy Borrow or Sell model.
Under the direction of Lloyd Lapidus, an early trailblazer in the collaborative consumption field, the Company intends on broadening the concept through www.BuyBorrowOrSell.com.
"Gary is the consummate pro," said Vanity Interim CEO, Lloyd Lapidus. "He brings a wealth of experience and expertise to Vanity as we launch our Buy Borrow or Sell model that takes the category to a whole new level and addresses consumers' needs in a very challenging economy."
Cortell has over 20 years of experience in producing, planning, and other media content. Along with his award winning team, he has produced over 100 national advertising campaigns, 400 national TV programs and 4000 national consumer reports to over 200 ABC Affiliates under the brand "MoneyScope" for the ABC affiliate network for nearly a decade. He and his team also created and produced the nationally syndicated show "Money Talks."
"To be asked to be involved at the ground floor level of this exciting business was one that my team and I all agreed was an outstanding opportunity. Vanity has created a winning business model and we are fortunate and excited to help the company grow. Cortell Communications and the American Investor are looking forward to a long and prosperous association with Lloyd and Vanity," said Cortell.
About Vanity Events Holding, Inc.
Vanity Events is a Holding Company with expanding lines of business including www.BuyBorrowOrSell.com; a collaborative consumption platform for consumer goods. The company's mission is to acquire and develop diverse businesses with innovative products or services while maintaining synergistic partnerships and relationships.
This press release includes forward-looking statements concerning the future performance of our business, its operations and its financial performance and condition, and also includes selected operating results presented without the context of accompanying financial results. These forward-looking statements include, among others, statements with respect to our objectives and strategies to achieve those objectives, as well as statements with respect to our beliefs, plans, expectations, anticipations, estimates or intentions. These forward-looking statements are based on our current expectations. We caution that all forward-looking information is inherently uncertain and actual results may differ materially from the assumptions, estimates or expectations reflected or contained in the forward-looking information, and that actual future performance will be affected by a number of factors, including economic conditions, technological change, regulatory change and competitive factors, many of which are beyond our control. Therefore, future events and results may vary significantly from what we currently foresee. We are under no obligation (and we expressly disclaim any such obligation) to update or alter the forward-looking statements whether as a result of new information, future events or otherwise.
The Company is subject to the risks and uncertainties described in its filings with the Securities and Exchange Commission, including the section entitled "Risk Factors" in its Annual Report on Form 10-K for the year ended December 31, 2011, and its Quarterly Report on Form 10-Q for the quarter ended June 30, 2012.