PHOENIX, AZ--(Marketwire - Aug 23, 2012) - A recent article from Business Insider highlights the many benefits that online marketing can have on the success of a small business. Among these advantages are drawing in new consumers, developing brand awareness and expanding a market. It states, "According to marketing research, more consumers trust the Internet to help them find local businesses in their area and learn more about them." Despite these findings, the article also observes that, "Many businesses don't realize how much potential there is in the Internet, and even if they try a few online marketing campaigns, if they aren't successful, businesses abandon Internet marketing altogether." In response to these trends, UWCCorp reviews online marketing strategies and teaches individuals how to use them to develop an effective marketing plan and increase business.
UWCCorp encourages entrepreneurs to not give up on the Internet in a recent press statement, "While the Internet is a large resource that reaches many people, making a space within it for a business is not as difficult as some may make it seem. By utilizing educational resources, such as those provided by UWCCorp, small business owners can learn what online marketing tactics best suit their goals." Among the many areas that UWCCorp reviews, search engine optimization (SEO) remains to be a key player in the way businesses reach new consumers and stay relevant on the Internet.
The article stresses that to form an effective SEO strategy, enterprising individuals must learn how to craft unique content that will generate a search engine response to drive more traffic to a company's website or online store. UWCCorp recommends that businesses pay attention to web analytics to see what consumers are looking for and create content that meets those search terms. The article suggests that businesses "[localize] search engine optimization with region-specific keywords and place qualifiers."
In addition to SEO tactics, UWCCorp notes that customer reviews can drastically increase consumer traffic. According to the article, "72 percent of consumers said that online reviews are as trustworthy as personal recommendations, and 52 percent of them said that positive online reviews about a local business make them more likely to pay it a visit." UWCCorp recommends that business generate these reviews by making it easy for customers to leave comments through streamlined web design or active social networking involvement on behalf of the business.
UWCCorp is an Internet-based educational program that offers a series of learning sessions, all tailored to the needs of online entrepreneurs. These sessions promote skills that will assist these entrepreneurs in building and promoting their websites, and ultimately enhancing the visibility of their brands. The courses that UWCCorp offers cover a variety of topics, ranging from social media marketing to HTML. Some of these courses include: blogging, Google AdWords, SEO marketing, pay-per-click marketing, eBay marketing, and more. UWCCorp reviews stress the fact that the company's tutorial services are beginner-friendly, accessible even to marketing novices.
For more information about the courses offered by UWCCorp, as well as the benefits that these training modules provide, visit www.uwccorp.com.