NEW YORK, NY--(Marketwire - Aug 28, 2012) - Urtak, a New York City startup, has launched a new service to help online publishers increase audience engagement and learn more about their audience. Urtak, which can be added to any site, allows online audiences to ask each other simple yes or no questions. "Urtak finally makes it possible for quality discussions to take place at internet scale," co-founder Marc Lizoain says. "We give more people a voice by lowering the barriers to participation."
The service is simple. After reading an article or watching a video, audience members can answer questions posed by others, or leave one of their own. Lizoain says that it can increase community participation by a factor of ten. "We're blown away every day by how much people love asking and answering questions. It's a basic human need."
Urtak's technology has been garnering rave reviews from its earliest adopters. It's "the best present a blogger could ask for," says Andrew Sullivan of The Daily Beast. Urtak is an "awesome community tool," says Betsy Morgan, president of The Blaze and former CEO of the Huffington Post. And so far, over 30 million responses to more than 100,000 questions have been collected using Urtak.
Urtak was co-founded by Harvard roommates Aaron Gibralter and Marc Lizoain. In 2011, Urtak recruited Sascha Mombartz, previously of The New York Times and Google to serve as Creative Director. Urtak also participated in TechStars NYC, the world's most exclusive startup accelerator, and has received seed funding from Vaizra Seed Fund, Esther Dyson, Advancit Capital, Quotidian Ventures, and angel investors. Urtak, based in Manhattan, is actively hiring.