SANTA BARBARA, CA--(Marketwire - Sep 18, 2012) - Leveraging its position as the first fully customizable media network, Underdog Media announced it reached over 142 million US unique users in August 2012, as reported by Quantcast. This establishes the company as one of the top 20 U.S. ad networks in terms of monthly uniques, as measured by third party companies. Underdog Media, featuring progressive optimization capabilities for advertisers, continues its record growth trends.

Growth for the company is across the board, including advertising relationships with premium brands and ROI focused direct response advertisers. The company's proprietary ad serving environment, including dynamic creative optimization capabilities, provides flexibility and scalability against the demands of performance advertisers in an evolving display-advertising environment.

"We are finding tremendous success scaling campaigns across both display and social inventory," said Jeff Hirsch, CEO. "The capability to optimize down to the creative message against every impression gives us the means to simply make campaigns work."

About Underdog Media:
Underdog Media is the advertising industry's first fully customizable media network. Its progressive optimization technology -- combined with campaign-driven distribution -- leverages responsive ad units across display and social media inventory, allowing clients to see the results of their ad efforts in real-time and adjust accordingly. Since 2007, Underdog Media has built custom campaigns for advertisers that engages with consumers, converts them to customers, and nurtures those relationships over time. For more information, please visit www.underdogmedia.com