TORONTO, ONTARIO and CHARLOTTE, NORTH CAROLINA--(Marketwire - Sept. 24, 2012) - UBL Interactive, the parent of Universal Business Listings-- the leader in local search listings management-- is expanding its digital reach to the mobile advertising ecosystem through a multi-service agreement with VoodooVox (TSX:VVX).
Through VoodooVox's Mobile Advertising Services, local advertisers will have the opportunity to reach consumers on the go, generating new customer sales. VoodooVox's Remote Call Forwarding Lines (RCF) and Caller Analytics (CA) Services help business owners track calls and revenue from their mobile campaigns, as well as access valuable intelligence on the demographics of those responding to their mobile ads. The entire pay-for-performance program is managed through VoodooVox's InCall Media (ICMx) platform and will be offered through UBL's upcoming AdsLocal service at www.AdsLocal.com.
"Many of our customers are looking for cost-effective ways to drive new business to them on a highly-targeted local basis, and the phone is still the most powerful tool available," said Chris Travers, President of UBL. "Performance-based advertising is something that advertisers expect in the 21st century; with a partner like VoodooVox, we know we can deliver valuable calls to our clients and manage the performance. This is a natural extension of our local search engine optimization service."
"Our Smarter Mobile Advertising services are expected to enable UBL to execute on their plans to deliver exceptional value to their clients. Understanding and acting on the responding demographics to advertising enables advertisers to optimize their campaign ROI performance rapidly," says Mike Durance, Chief Executive Officer of VoodooVox.
Bia/Kelsey, a leading marketing analysis and research firm, projects mobile search will surpass desktop search in three years, with evidence that calls have a significantly higher customer conversion rate. VoodooVox says companies like UBL (and others looking to partner with them) will be able to take advantage of its Smarter Mobile Advertising network and tools, such as Caller Analytics, to deliver targeted customers to the right local advertiser.
About VoodooVox Inc.
VoodooVox uses consumer analytics to provide smarter mobile advertising services via the cloud to publishers, advertisers and operators. VoodooVox, which represents the combined assets and knowledge base of three companies, namely Call Genie Inc., UpSnap Services, LLC and VoodooVox, now processes billions of advertising transactions for a marquee list of global clients and partners. Currently, VoodooVox solutions are deployed in 11 countries around the world. www.voodoovox.com.
About UBL Interactive and Universal Business Listing
UBL Interactive, Inc. (UBLI) is based in Charlotte, NC, and operates Universal Business Listing at www.UBL.org. UBL provides business identity management tools for businesses large and small, SEO providers, advertising agencies and interactive marketers to help their customers distribute their business details as a trusted source across search engines, online Yellow Pages directories, 411 directory assistance, social networks and mobile devices. The company also offers reputation monitoring tools and a variety of premium Local SEO optimization services.
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