SUNNYVALE, CA--(Marketwire - Sep 20, 2012) - Today News360 announces a beta program for publishers that capitalizes on the mobile news platform's AI-powered personalization engine to connect articles with the most relevant, targeted audiences and help users discover new stories, authors and subjects from more than 30,000 global sources. The News360 Publisher Program rolls out on the heels of a complete redesign of the News360 app, and is bolstered by two months of solid engagement data that shows a 100 percent increase in the number of articles read in the app since it was reborn in July 2012. News360's initial publishing partners include The Atlantic, Chicago Tribune, FOX Sports, GigaOM, Talking Points Memo and Bonnier Corp -- publisher of titles such as Popular Science, Parenting and Outdoor Life -- as well as 25 others covering news, politics, technology, sports, entertainment and lifestyle.
News360 empowers content creators, large and small, to forge strong bonds with news seekers through News360's intelligent personalization algorithm, all without sacrificing control over their content or audiences. Available for smartphones, tablets and the web, News360's personalized news discovery platform helps users uncover high-quality, relevant articles about the day's top headlines and their specific interests and hobbies, balancing the news consumers need with the stories they want.
News360 aims to enhance the well-balanced news diet it offers each of its users. The Publisher Program creates beautifully branded experiences around a publisher's News360 presence, generating additional opportunities for engagement, traffic and -- in phase two -- revenue. Users, in turn, enjoy a great reading experience with full-length articles elegantly rendered in their personalized home feed.
"Since rolling out the 'new' News360 to iPad users in July, we've seen eye-opening user engagement and are now serving up 10 million stories per month," said Roman Karachinsky, CEO, News360. "Our priority has always been to first create a beautiful, intelligent interface that addresses the content overload issue. Now that we've achieved that, we have evidence proving that News360 is a powerful distribution channel for publishers, allowing them to extend their reach to new audiences and drive readers to their content."
The News360 Publisher Program benefits its publisher partners by providing them with a platform through which to engage with readers that are specifically within their target audience, increasing reach, engagement and traffic. Meanwhile, news seekers experience the convenience of discovering the same smart content they love from their favorite publishers, all in one place, without having to toggle from one site, window or app to another. To learn more about partnering with News360, visit http://news360app.com/publishers.html.
News360 is a personalized news discovery platform for smartphones, tablets and the web that helps you uncover high-quality, relevant articles about the day's top headlines and your specific interests and hobbies. News360 is a tool that filters through the influx of online content to surface what matters most, ensuring that you're always well-informed of the news that's most relevant to you. Powered by advanced artificial intelligence, News360 individually tailors newsfeeds for each user and continues to fine-tune its personalization algorithm the more you use it.