NEW YORK, NY--(Marketwire - Oct 17, 2012) - Tremor Video -- a video advertising technology company that provides a full suite of media and digital advertising services to brand marketers and their agency partners -- has named media industry veteran Lauren Wiener as President, Global Sales and Marketing. Wiener joins Tremor Video from Meredith Corporation, where she most recently served as SVP of Meredith Digital.
In this newly created role, Wiener will oversee Tremor Video's U.S. and international advertising sales and marketing departments. Wiener will join the company on October 22 and report directly to Tremor Video CEO Bill Day. CRO Randy Kilgore and CMO Melinda McLaughlin, both members of the company's executive team, will report to Wiener.
"Lauren's exceptionally strong relationships with ad agencies and brand marketers will accelerate our ability to broker large-scale, strategic partnerships," said Bill Day, noting too that her entrepreneurial and team-building personality is a cultural fit. "Furthermore, she has a proven track record balancing the needs of both the advertising and investor communities within a public company environment."
The appointment comes at an opportune point in the company's seven-year growth, marked by groundbreaking first-to-market video solutions and industry accolades. The company has pioneered cost-per-engagement (CPE) online ad-buying models and is now also the first and only provider to offer CPE pricing for mobile video ads. With this model, the advertiser pays only when a viewer engages with an ad. Last month, Tremor Video was ranked 13th on The Wall Street Journal's list of the Top 50 U.S. Start-Ups backed by venture capital. In May, The Festival of Media named Tremor Video's VideoHub advertising platform "Hot Company of the Year."
Differentiating the company from all other video competitors are its direct relationships with some 800 publishers, 170 of which work with Tremor Video on an exclusive basis. This ensures that ads are seen by the right audiences in the context of high quality and high-performing content. Comedy Central, The History Channel, Men's Health, National Geographic, Parenting, The New York Times, VH1, and Women's Health are just a few of the top-tier publishers with whom Tremor Video has exclusive arrangements.
Said Wiener: "Tremor Video is leading the way for brand marketing across all screens. The company continues to do groundbreaking work integrating Nielsen GRPs and prioritizing transparency. Its proven success in delivering campaigns that yield purchase intent and other key metrics underscores Tremor Video's singular focus on bringing the power of sight, sound, motion, and touch to big brand marketers, at scale."
Wiener brings more than 20 years of experience driving innovation and revenue growth at fast-growing digital properties and as a corporate development expert and strategy consultant at several premier global firms. She spent the last nine years at Meredith Corporation, building Meredith Digital from the ground up through organic growth and acquisitions. Today, Meredith Digital is the leading premium network for women with monthly reach expanding from 5 million to 40 million under Wiener's tenure. Prior to Meredith, Wiener held general management, business development, and sales positions at Primedia, Star Media Network, and MTV; and worked as a strategy consultant at Boston Consulting Group. She is a graduate of Yale University and the Harvard Graduate School of Business Administration.
Kilgore continues to lead the largest sales force among pure-play video companies. A recognized leader in digital advertising, he also serves as vice chairman of the Interactive Advertising Bureau (IAB). In that role, he is influential in moving the industry toward standard video metrics, transparency in video advertising across the web, and related initiatives to ensure video viewability and compliance in self-regulatory efforts.
About Tremor Video | VideoHub
Tremor Video Inc. has two operating divisions that provide complementary media and advertising services to ad agencies and brand marketers:
Tremor Video (tremorvideo.com) provides four-screen video advertising solutions to brand advertisers and their agency partners. Leveraging its innovative video ad formats and large number of exclusive publisher relationships, Tremor Video is the only video ad platform that can provide true brand safety by scanning and categorizing video streams before an ad is ever served. Its optimization engine gets smarter at finding and engaging viewers with every ad served, enabling Tremor Video to facilitate cost-per-engagement (CPE) pricing models. And, powered by the award-winning VideoHub platform, Tremor Video provides first-of-its-kind analytics that empower brand marketers and agencies to measure what matters and gain true transparency into their campaigns and the video ecosystem. The Wall Street Journal ranked Tremor Video #13 on its "Next Big Thing: Top 50 Start-Ups of 2012."
VideoHub® (videohub.com) is the video operating system for brand marketers, publishers, and agencies. Built for video, its comprehensive advertising stack aligns buyers and sellers focused on achieving brand performance goals. From ad serving to analytics, verification to advanced ad formats, VideoHub allows clients to measure what matters and gain true transparency into their campaigns and the video ecosystem. Its robust, flexible platform simplifies operations, provides actionable insights, and eliminates the need for multiple third-party solutions. VideoHub was named the Festival of Media's "MAP Hot Company of the Year 2012."