GIBRALTAR, GIBRALTAR--(Marketwire - Oct. 30, 2012) - Traffic Generation, a social gaming & gambling agency, has signed a deal to bring land-based casino operator, Nevada Gold & Casinos Plc, to Facebook. The new app will feature a range of the best land-based and online slot machines, with Traffic Generation providing a fully managed service, incorporating community management, social media marketing and game optimization & management.
Nevada Gold & Casinos Plc currently owns and operates a large number of casino properties in Washington State and South Dakota and is now looking to expand the brand across online and international markets.
Andy Caras-Altas, CEO of Traffic Generation said "We're thrilled to be working with Nevada Gold & Casinos Plc to launch its first social gaming app. This is a great opportunity for us to be involved with a major land-based brand and we're confident about delivering excellent levels of player engagement and monetization across the existing Nevada Gold player base, whilst expanding their audience through Facebook's international marketplace."
Traffic Generation will be utilizing its proprietary social gaming management system, The Hub, in order to manage player engagement and multiple communities, while optimizing game configuration in real-time. Traffic Generation's Hub is specifically designed to help land-based casino brands to enter the social gaming world. "Traffic Generation's ability to deliver a full managed social gaming service is the perfect match for our online ambitions." Said Trevor Taylor, Vice President Development & Operations for Nevada Gold & Casinos Plc.
"Their extensive experience in community management and social marketing give us a great opportunity to reach out to our players through social gaming, thus increasing customer engagement and retention outside the physical environment of our properties."
Traffic Generation successfully launched its social gaming app management & marketing services on Facebook in late 2011. Since then, they have built a reputation for innovative and forward thinking community management and social media marketing, whilst delivering high levels of monetization and customer satisfaction to their social gaming clients.