SOURCE: Dian Griesel Inc.
NEW YORK, NY and WASHINGTON, CT--(Marketwire - March 08, 2013) - Management teams of publicly traded companies regularly ask whether road shows are still necessary. The answer is an unequivocal yes, according to Dian Griesel, Ph.D., founder and president of Dian Griesel Inc. (DGI), a full-service, integrated corporate communications firm.
"Of the large number of buy-side and sell-side managers my firm constantly queries, 95 percent consistently rate one-on-one meetings as their preferred method of learning about a company," said Griesel.
"Road shows are so important to the success of our clients," Griesel continued, "that we will never stop spending the time researching each meeting carefully, playing phone tag, taking hours to educate and qualify the meeting participants, confirming the date and following up -- because fund managers consistently rate these one-on-ones essential to their ultimate investment decision."
Griesel shared her perspectives on road shows in a blog post on the DGI website. To read the post in its entirety, please visit the following link:
DGI is a full-service corporate communications firm providing the equivalent of "large-cap" investor relations and public relations services to smaller emerging growth companies. Always budget-conscious, its carefully planned programs blend the best of traditional strategies with the opportunities of new media.