SOURCE: Tortoise & Blonde
NEW YORK, NY--(Marketwire - Aug 9, 2012) - A barrage of promiscuity flooded the internet over the past weekend, as New Jersey-based eyewear company Tortoise & Blonde unveiled their new tagline and ad campaign "Sit On Your Face." The young but tenured online frame distributors have come out swinging just in time for Fashion Week -- bringing sexual vibes and provocative imagery to the world of vision.
Making a true statement in fashion is a tall order, especially when the competition is overwhelmingly dense. It's definitely safe to say that owning sex in the eyewear business is making a true statement -- and then some. "Sit On Your Face" suggests many things, but none more important than providing a sexual outlet for T&B customers. "This just brings it all together, kinda like a 'Sex, Specs, and Rock n' Roll' type of vibe," is what co-founder Evan Weisfeld told The Observer regarding their new M.O. "...this carves out our niche pretty good." It's refreshing to see a company step out of their comfort zone for once -- giving people what they really want out of what they wear... sexuality. While competitors claim bring you better looks, Tortoise & Blonde is here to revitalize your looks while also getting you laid. Not too shabby.
Moving forward, Tortoise & Blonde plan to expose their new image to the world at large, rolling out a slew of disruptive campaign initiatives to be seen by the masses over the remainder of 2012 and into '13.
Tortoise & Blonde is a New Jersey-based online eyewear company founded in 2009 by father and son Dr. Steven Weisfeld and Evan Weisfeld. The company provides current and progressive frame stylings while also keeping the classic look of eyewear at the forefront of business.