CHINO, CA--(Marketwire - Oct 16, 2012) - La Fresh Group, Inc. (www.lafreshgroup.com), the pioneer in convenient, high-quality wet wipes, announced today the launch of Travel Lite™, a unique line of beauty and personal care wipes sold in mini 3-count packs and mini 8-count pouches. La Fresh Travel Lite™ products are small, lightweight and spill-proof, making them perfectly portable when you're on-the-go. Offering everything from makeup remover to feminine care and antiperspirant to shoe shine, this ingenious assortment is designed to rescue women and men alike from looming social blunder.
"We've all felt the stress of leaving the house only to realize we forgot to brush our teeth, put on antiperspirant, or even shine our shoes," explains Jennifer Norman, VP of Marketing for La Fresh Group. "Rather than rushing to the store to buy even a trial-sized product, which may be too much product for the present need, these Travel Lite™ items provide pocket-sized solutions in great formulas at affordable pricing. They fulfill those last-minute urgencies to feel fresh and ready for anything, whatever life throws at us that day."
Brand enthusiasts view this new line as retail's newest category buster. "The Travel Lite™ line is my way of updating and reorganizing the stale Trial & Travel section under one simple brand for today's modern lifestyle," comments Eve Yen, Founder of La Fresh Group. "This line isn't just about air travel, it's about feeling fresh and confident every day -- even if you're just traveling around the block or around town."
The La Fresh Travel Lite™ line includes:
- Travel Lite™ Makeup Remover Wipes instantly dissolve even the clingiest makeup with an effective yet gentle lotion-based formula, leaving skin clean, soft and silky. Same great formula as La Fresh® Makeup Remover Wipes, great new look.
- Travel Lite™ Nail Polish Remover Pads effectively remove polish from all ten nails with just one pad. Same great formula as La Fresh® Nail Polish Remover Pads, great new look.
- NEW! Travel Lite™ Facial Cleansing Wipes eliminate surface toxins and remove makeup as they purify, condition and refresh all skin types.
- NEW! Travel Lite™ Antiperspirant Wipes for Women and Men provide long-lasting wetness and odor protection with an invisible, non-whitening formula. Available in fresh scent for women and sport scent for men.
- Travel Lite™ Female Hygiene Wipes are discreet and great for freshening up on-the-spot to feel clean, comfortable and confident all day. Same great formula as La Fresh® Feminine Hygiene Wipes, great new look.
- Travel Lite™ Antibacterial Wipes kill 99.9% of germs with a skin-friendly, alcohol-free formula. Essential to any handbag, briefcase, and travel bag. New improved formula, great new look.
- NEW! Travel Lite™ Male Hygiene Wipes cleanse and deodorize the land down under so you feel fresh and confident no matter what the day brings.
- Travel Lite™ Minty Mouth Scrublets quickly and discreetly help lift away food particles. When there is no time to brush, these minty scrublets are a great way to keep breath fresh. Same great formula as La Fresh® Minty Mitts, great new look.
- Travel Lite™ Insect Repellent Wipes provide 100 percent natural, DEET-free repellency against pesky mosquitoes. Safe for the whole family. Same great formula as La Fresh® Insect Repellent Wipes, great new look.
- NEW! Travel Lite™ Lens and Screen Cleaning Wipes contain a streak-free formula to buff away annoying smudges, smears, dust and debris from sunglasses, eyeglasses, electronics and more.
- Travel Lite™ Shoe Shine Wipes quickly buff up shoes to shine brilliantly with a clear polishing formula. New improved formula, great new look.
- NEW! Travel Lite™ Baby Cleansing Wipes are a must-have when traveling with little ones. These gentle wipes are safe to use all over and are made with a hypoallergenic formula infused with chamomile, cucumber, and aloe, leaving even the most sensitive skin soothed, cleansed, and refreshed.
La Fresh Travel Lite™ is proudly made in Southern California, USA, in a facility powered by clean renewable solar energy. Editorial samples of the products will be available for review in late October; the entire line will be available at that time at www.lafreshgroup.com.
ABOUT LA FRESH GROUP:
Based in Chino, California, La Fresh Group, Inc. was founded in 1997 to offer unique skin care, cosmetics and travel amenity wipes to those who seek quality, simplicity and the freshest experience from their personal care products. Distribution spans the United States and international territories in specialty stores as well as online. The La Fresh® promise is to provide better products with better design at a better value for a better world. For more information, telephone 1-888-5-LA-FRESH or visit www.lafreshgroup.com.