SOURCE: Harte-Hanks, Inc.
YARDLEY, PA--(Marketwire - Sep 13, 2012) - The Agency Inside Harte-Hanks (http://www.theagencyinside.com), a multichannel relationship marketing agency of Harte-Hanks, Inc. (NYSE: HHS), announced today that it will launch a series of webinars and white papers for the remainder of 2012, instructing brands and marketers on how to "make CRM [customer relationship management] work harder." The program will explore CRM and relationship marketing in an integrated multichannel age, including how the consumer's path to purchase is changing, how email can be used as a connector between contacts and brands and how mobile can be leveraged to build consumer engagement.
"How consumers engage with brands today is not a question of channel selection or channels at all, but a question of an analytics-driven strategy that examines how consumer interactions happen in an integrated multichannel age, and how a consumer's preference for channels now influence paths to purchase," said Jeannine Falcone, executive vice president, customer strategy & engagement, Harte-Hanks Direct Marketing. "'Make CRM Work Harder' will explore how consumer behavior and brand interaction is changing, and how leading brands can keep their CRM efforts on target, relevant and engaging."
The program kicks off with the immediate availability of a new white paper "Make CRM Work Harder," with follow-up discussion papers and supporting webinars scheduled on the path to purchase, changing role of email and mobile engagement, through the remainder of 2012. The series will be led by CRM strategy experts Michele Fitzpatrick, senior vice president, strategy & insight, and Jeannette Kocsis, senior vice president, digital marketing, both from The Agency Inside Harte-Hanks. Qualified marketers may access program components at: http://www.harte-hanks.com/insights/crm_marketing
"Since the advent of CRM, the currency of CRM success is data and the analytics that flow from measured customer interactions with a brand," said Fitzpatrick. "As channels have proliferated, so too have the ways consumers choose and interact with these channels. Digital and mobile have changed consumer behaviors, significantly so -- with each channel offering innovation and unique attributes that need to be tapped. 'Make CRM Work Harder' examines how brands' customer engagement strategies need to evolve to keep pace in multichannel environments, and the best practices for leveraging analytics to keep marketers smart and the strategies they devise and implement productive for the consumer."
Harte-Hanks, Inc. is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit the Harte-Hanks Website at http://www.harte-hanks.com or call (800) 456-9748.
The Agency Inside Harte-Hanks is a full-service, multichannel relationship marketing agency specializing in direct and digital communications. With award-winning strategy, creative and implementation services, The Agency Inside helps marketers within targeted industries understand, identify, and engage prospects and customers in their channel of choice. Recognized and respected as a market leader for many decades, it is our mission to deploy world-class, insight-driven, multichannel relationship marketing programs that address each client's acquisition, cross-sell, retention and loyalty needs.
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