LEEDS, UNITED KINGDOM--(Marketwire - July 18, 2012) - TENA Retail have extended their partnership with Callcredit Information Group to enhance their Customer Relationship Management programme.
The company, which is part of global hygiene product and paper company SCA Hygiene, has commissioned the creation of a Single Customer View Database so that every interaction that they have can be used to create an individual journey tailored for each customer. Callcredit will then provide detailed analysis of the data collected and ensure that TENA's marketing programmes can be adapted not only to deliver more timely and relevant communications but also increase their customer's connection with the brand and provide TENA with an opportunity to normalise the brand and the bladder weakness condition.
Callcredit's contact centre has been working with TENA since 2005, initially handling inbound contact from potential customers, which over time has evolved into Callcredit handling all responses to TENA's direct marketing campaigns.
Zoë Brimfield, Brand Manager at TENA said: "Callcredit have played an integral part in supporting SCA with their marketing and response activity. Through multi-channel contact response platforms, their proactive and responsive account management and their agile delivery of a SCV Marketing Database, Callcredit have given us the foundation to get closer to our customers with an integrated customer journey."
Nerys Corfield, Account Director at Callcredit added: "We have been working closely with TENA for a number of years and our involvement with their Customer Relationship Management programme is evidence of the strong relationship that we established. Ensuring that marketing strategies are focused on the right individuals is key for every business even more so in this specific product market. Our expertise in creating a customer database which will provide them with a Single Customer View means that they will be able to increase the level of interaction that they have with their customers and produce targeted marketing campaigns."
About Callcredit Information Group - www.callcredit.co.uk
Callcredit Information Group's leading approach to deploying consumer information brings together experts across the fields of credit referencing, marketing services, interactive solutions and consultative analytics to provide clients with a range of innovative and effective products to discover new customers and to engage with current customers to optimise and increase profitability.
Products include award-winning fraud verification tools and database solutions to positively verify consumers, global operations to help expand businesses into new markets, digital solutions to improve the overall journey consumers make during interaction with a brand, customer handling to ensure consumer satisfaction at all levels and consumer marketing data and segmentation to improve understanding and targeting of customers and prospects.
Callcredit also offers products for their clients to assess a customer's credit risk and affordability and their experts in collections and recoveries provide tailored debt recovery and tracing tools. Their market analysis and network planning function helps organisations develop profitable retail networks, and their tools in multi bureau, analytics and metrics work to provide fully assessed bureau data.