NEW YORK, NY--(Marketwired - Aug 13, 2013) - TechMedia Network, Inc., a global publisher of the world's top tech and science brands, today announced its appointment of Michael Hannon as Vice President of Yield and Revenue Optimization. With over 15 years of experience in digital advertising, technology and content monetization, Michael has driven rapid, continued revenue and product growth for some of the industry's most highly regarded companies, establishing himself as a leader in the field.
"To remain at the forefront of the technology and science publishing space, we are committed to retaining top industry talent and are pleased to add Michael to an already impressive team," said Mike Kisseberth, Chief Revenue Officer, TechMedia Network. "His wealth of experience will be critical as we continue to grow and enhance industry-unique revenue strategies for each of our brands and expand our programmatic capabilities to further complement our diversified approach to monetization."
In his role, Michael will be charged with managing TechMedia Network's advertising operations and inventory, leading content monetization strategies across a growing stable of premium technology and science properties, that now includes world-renowned tech brands Tom's Hardware, Tom's Guide and Tom's IT Pro. Michael will lead both premium sold and programmatic advertising fronts, ensuring that best of breed processes and products are in place to drive the highest yield possible across all existing and future properties.
"It's an incredibly exciting time to become part of the TechMedia Network team," said Michael. "From its expanding portfolio of respected tech and science brands, to its dedication to delivering premium media experiences to its advertisers, readers and publisher partners, TechMedia Network is at the forefront of vertical digital publishing. I look forward to working with Mike and team to drive the company's ad strategy forward -- implementing new advertising and monetization techniques -- to ensure all assets across our owned and operated and premium publishing partner sites are monetized as effectively as possible."
Michael joins TechMedia Network from PulsePoint, where he was General Manager of their RTB exchange and advertising operations, driving 150 percent growth in year-over-year revenue and owning the number one position in the networks/exchanges category, according to comScore. In addition, Michael has also held executive and senior management positions at Aperture, NBC Universal, About.com, Unicast and Direct Revenue.
Michael's appointment is the latest in a series of changes for TechMedia Network. The company recently acquired global tech media company Bestofmedia Group to become the number three tech publisher in the U.S., reaching a worldwide audience of more than 72 million tech and science enthusiasts each month. Prior to that, the company made several new executive appointments to strengthen its leadership team, including former CBS Interactive and CNET executive Greg Mason as CEO.
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About TechMedia Network
TechMedia Network is one of the largest, most respected technology and science media companies in the world, with a global audience of more than 72 million engaged tech and science enthusiasts visiting our brands each month.
Through our award-winning portfolio of premium, original tech and science content, featuring category leaders like Tom's Hardware, LAPTOP, Tom's Guide and SPACE.com, our active and loyal user communities, and our proprietary e-commerce platform as featured on TopTenREVIEWS and integrated throughout each site, we provide tailored media experiences and personalized purchase recommendations to technology consumers across the globe.
This unique combination of Content, Community and Commerce enables TechMedia Network to deliver advanced, customizable advertising solutions in highly specialized environments, making it possible for advertisers to individually engage tech consumers with relevant content, at scale.