ANAHEIM, CA--(Marketwire - Apr 19, 2011) - Targus® Inc., maker of the world's top-selling laptop computer cases and accessories, today announced it will begin using eco-friendly Ariaprene™ in place of neoprene in the A7™ collection and new Proxy line of laptop sleeves. Ariaprene, which is toxic free, degradable and recyclable, is being introduced as the next major step forward in Targus' EcoSmart initiative.
With no environmentally harmful solvents, Ariaprene is not only the green alternative to neoprene but also offers improved elasticity and resistance to heat and cold. Moreover, all left-over scraps are recycled into new Ariaprene material, pots for plants and soft padding for playgrounds. This durable, moldable material is water-resistant, odorless and toxic free.
"We at Targus are committed to reducing our impact on the environment while maintaining our reputation for attainable quality products," said Al Giazzon, vice president of marketing at Targus. "We use an exclusive type of Ariaprene that has a higher density than other versions to provide excellent cushioning for a laptop. It offers comparable quality and is cost neutral, which means consumers will not have to pay more to go green."
Targus will begin introducing Ariaprene in two new sleeves in black -- the 13" A7 Sleeve (TSS285US) and 15" A7 Sleeve (TSS286US) for MacBook -- at the end of May for an MSRP of $24.99. The new 14" Proxy Sleeve (TSS269US) and 16" Proxy Sleeve (TSS270US) for laptops will also feature durable and weather-resistant Ariaprene as well as a low profile retractable handle, zippered accessory pocket and scratch-resistant mobile phone pocket. They will be available starting in June for an MSRP of $34.99 and $39.99 respectively.
These and other Targus accessories will be available at Targus.com as well as through leading retailers, VARs, e-tailers, and direct marketers.
Targus created the mobile accessory category with its invention of the laptop case over 25 years ago. The company continues to advance the mobile accessories category with innovative and relevant solutions for today's mobile lifestyle. Targus products enhance productivity, connectivity, and security, liberating users to work in any and all environments with the utmost convenience and comfort. Founded in 1983, Targus' headquarters are located in Anaheim, Calif., with offices worldwide and distribution agreements in more than 100 countries. For more information on Targus visit targus.com.
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