SOURCE: Talenthouse Inc.
October 29, 2009 14:30 ET
Talenthouse Teams With Bartle Bogle Hegarty to Source Photographers and Filmmakers for Global Campaign
$20,000 Cash Reward to Be Split Between Artists Who Participate
MOUNTAIN VIEW, CA--(Marketwire - October 29, 2009) - Talenthouse, the leading platform for
creative collaboration, has partnered with one of the World's leading
advertising agencies, Bartle
Bogle Hegarty to identify photographers, filmmakers and graphic artists
for a global advertising campaign on behalf of ila DUSK, a new personal safety alarm
Unique to the platform is the "Creative
Invite," which drives the collaborative process and interaction between
members. These invitations can be commissioned by any artist, brand or
organization and provide opportunities for artists to shortcut the usual
career path by working with established artists or major brands and result
in potential compensation for their work. There will be a $20,000 cash
reward available to be split between all the artists who participate in
Invite," with the winner also securing an opportunity to an internship
with one of the World's leading advertising agencies and to have their
film, photography and design included as part of the ila DUSK advertising campaign.
"By partnering with Bartle Bogle Hegarty, Talenthouse is able to benefit
brands and artists alike through our creative platform," said Roman Scharf,
CEO Talenthouse. "Talenthouse offers brands the opportunity to establish a
dialogue with their audience and artists to be recognized and compensated
for their work and their following."
Bartle Bogle Hegarty has
created an exciting new challenge for all those who have wanted to work in
brand communication. Bartle Bogle Hegarty is developing a brand campaign
around ila, a personal safety brand for women. The aim is to get a personal
alarm into the hands of every woman of any age who has ever felt vulnerable
when alone, be it when out and about at night, when running in the early
hours of the morning, alone in a hotel room, or even walking their dog. It
was created by Zag, BBH's brand
The challenge is to create a viral film, campaign photography and cover
designs for the ila DUSK personal alarms. The success of this campaign will
not only help make the brand famous by creating global awareness, but it
will put the filmmakers, photographers and designers at the top of Bartle
Bogle Hegarty's 'ones to watch' list.
"BBH has always been a pioneering agency. We are constantly evolving our
processes to make sure we are always liberating as much creativity as
possible. Today we are partnering with Talenthouse as they build a unique
community -- which we hope will in turn generate interesting and exciting
collaborations for us," said Nigel Bogle, Group Chairman.
Creative invites can be commissioned by any artist, brand or organization.
Talenthouse does not take an ownership position in any of the work produced
for creative invites. The artist retains full rights for their intellectual
Artists can log on to www.talenthouse.com to participate.
Talenthouse is the leading platform for creative collaboration, providing
artists opportunities for recognition and compensation. Talenthouse
embraces artists at every level of their career, as well as all supporters
of the arts. Attracted by the potential for discovering, collaborating with
and mentoring emerging talent, many global brands and acclaimed industry
icons are involved with Talenthouse by hosting Creative Invites. Brands
choose Talenthouse to engage in a dialogue with their audience in a
targeted, relevant and credible context. Talenthouse currently focuses on
film, fashion, music, art and photography.
For more information please visit www.talenthouse.com
About Bartle Bogle Hegarty
Bartle Bogle Hegarty, Ltd. is a full-service advertising agency. The
company was founded in 1982 by John Bartle, Nigel Bogle & John Hegarty and
is based in London, the United Kingdom with shops in London, New York, Sao
Paulo, Singapore, Shanghai and Mumbai. For more information please visit