SAN FRANCISCO, CA--(Marketwire - Apr 26, 2012) - Sojern, the leading travel data and media company, today announced the appointment of Sylvia Weiler as general manager of the company's tourism division. Weiler's primary focus will be expanding Sojern's tourism-specific product offering and advertiser sales efforts with destination marketers in the U.S. and abroad.
"Sylvia is a key addition to our tourism and destination advertising efforts and will be the driving force of our growth in this vertical," said Mark Rabe, chief executive officer of Sojern. "Her expertise in product development and creating custom advertising solutions, both domestically and internationally, will be critical to Sojern as we expand our efforts in the tourism sector."
Prior to joining Sojern, Weiler was with Travelocity for 12 years in various media sales and leadership positions. Most recently, she was director of online advertising sales where she played a key role in developing, launching and selling media products for Travelocity in new markets. Her latest efforts were focused on Latin America, where she grew the company's footprint and product offering.
"I am very excited to be joining Sojern at such a transformational time in their development. They've been growing rapidly and have really changed the way travel brands and destinations can reach existing and potential customers," said Weiler. "The company has a powerful and unique vision and their products and data capabilities are perfectly suited for driving visitation and brand awareness for destinations."
Weiler will make her Sojern debut at the Ataway Exchange travel conference that is being held in Orlando, Florida from May 7 - May 9, 2012.
About Sojern, Inc.
Sojern, Inc. is the premier travel data and media company. It has strategic partnerships with the leading airlines, hotels, car rental companies, airport parking providers and other travel industry organizations, including American Airlines, Alaska Airlines, Carlson Wagonlit, Delta Air Lines, Hawaiian Airlines, Travelport, United Airlines and US Airways. Sojern combines the world's most advanced Sojern Media Platform with a proprietary data set from the company's network of strategic partners to offer advertisers the ability to target high-value consumers. Sojern is a privately held company with offices throughout the US. For more information, please visit www.sojern.com.