REDWOOD CITY, CA--(Marketwire - Jun 14, 2011) - MyBuys, the leader in cross-channel personalization for retailers, today released the May 2011 edition of the MyBuys E-commerce Wellness Index™. The index measures the overall health of U.S. e-commerce and tracks key trends among retailers. Total revenue for U.S. e-commerce increased 9.5% versus the same period last year, driven largely by a 24% increase in revenues on full-priced item sales and a 19% decline in the number of products sold with a discount, pushing the index up 21% compared to 2010. These results, in addition to April's 3% growth, continue to show health and growth improvement trends with industry.
"The e-commerce economy is thriving," said Robert Cell, CEO, MyBuys. "We have seen 18 straight months of improved profitability and wellness in e-commerce. We are glad to do our part in helping our clients to communicate consistently with their customers across every sales channel, and helping them to capitalize on these key selling periods prior to the back-to-school season."
The May 2011 Index also demonstrates the power of personalization as retailers saw an 11% increase in average order values for personalized transactions compared to sales without personalization.
| Key Stats: May 2011 vs. May 2010 | |
| MyBuys E-Commerce Wellness Index | ↑ 21.5% |
| Total revenue year-over-year | ↑9.5% |
| Total revenues from products sold at list price | ↑24.2% |
| Total revenues from products sold with a discount | ↓19.7% |
| Depth of discounts | ↓ 1.3% |
| Average Order Value for personalized transactions | ↑ 11% |
About the MyBuys Ecommerce Wellness Index™
The MyBuys Composite Index aggregates total sales, non-promoted sales, discounted sales performance, depth of discounts, AOV and consumer impulse response from our more than 300 MyBuys clients.
About MyBuys
MyBuys is the leader in cross-channel personalization for retailers. We help marketers increase their marketing effectiveness by learning what individual shoppers like, then using these insights to present them with the most compelling recommendations and offers, coordinated across every channel -- on e-commerce sites, through email, via display ads, on mobile devices, and on Facebook. More than 300 companies, including 75 of the Internet Retailer Top 500, use MyBuys to sell more. Based in Redwood City, Calif., MyBuys is a privately held company. Visit us online at www.MyBuys.com.