BOSTON, MA--(Marketwire - Sep 5, 2012) - Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), today announced featured speakers for the 2012 Revenue-Driven Marketing Leadership Summit (formerly Sales-Driven Marketing Summit) being held October 17 - 18 at the Seaport World Trade Center in Boston.
"The powerful line-up of speakers confirmed for the 2012 Revenue-Driven Marketing Summit reflects the new realities and challenges facing modern marketing leaders: brand management and demand generation in the age of the empowered, social buyer; automating, instrumenting, measuring, and optimizing end-to-end lead management; and managing organizational alignment, from product to sales, and even the post-sales customer experience," said Trip Kucera, Senior Research Analyst for Aberdeen's Marketing Effectiveness and Strategy research practice. "These speakers also showcase Aberdeen's commitment to delivering a unique peer exchange event exclusively for senior-level marketing and sales executives."
Addressing themes from brand management and awareness and customer experience management (CEM) to demand generation, and sales and marketing alignment, speakers at Aberdeen Group's Revenue-Driven Marketing Summit will include:
- Russell Fujioka, Global Vice President, Enterprise Solutions and Business Marketing, Dell
- Ed Gaudet, Chief Marketing Officer, Imprivata
- Tim Gilbert, Chief Marketing Officer, Campus Management
- Heather Loisel, Chief Marketing Officer, Skillsoft
- Gary McNeil, Vice President, Field Marketing, Sourcefire
- Tim Minahan, Chief Marketing Officer, Ariba
- Anubhav Saxena, Vice President, Global Business Marketing HCL America Justin Ameeta Soni, SVP and Chief Marketing Officer, VFA, Inc.
- Justin Steinman, Vice President & General Manager, Marketing GE Clinical Business Solutions
- Charlie Ungashick, Chief Marketing Officer, Globoforce
For additional information on featured Revenue-Driven Marketing Leadership Summit presenters and new additions, please visit the Summit Speaker and Presenter page.
To learn more about the upcoming Revenue-Driven Marketing Leadership Summit, please visit the Revenue-Driven Marketing Leadership Summit Overview page.
Complimentary VIP passes are available for qualified marketing and sales executives. To apply for a pass, please visit our Summit Registration page.
Revenue-Driven Marketing Leadership Summit sponsors include: Callidus Cloud, InsideView, The Annuitas Group, ConnectAndSell, Corporate Visions, Harte-Hanks, LexisNexis, and Oceanos.
For information about sponsorship opportunities, please contact Amy McLellan, Summits Sales Manager, at 617-854-5268 or email@example.com.
About Aberdeen Group, a Harte-Hanks Company
Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), is a global, full-service, multi-channel marketing services firm with deep expertise in developing research-based technology marketing content. Enabled by its team of 40 analysts covering 17 industry-sector categories, Aberdeen provides B2B marketers with relevant content assets available in multiple formats that target each stage of the customer buying cycle.
Aberdeen has offices in Boston and London. Harte-Hanks operate 25 offices in the United States, and have locations throughout Asia-Pacific, Europe, and Latin America.
(C) 2012 Aberdeen Group, Inc., a Harte-Hanks Company
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