SAN FRANCISCO, CA--(Marketwire - Sep 18, 2012) - sneakpeeq, the social shopping site full of the surprises that make shopping fun, today announced the release of its new iPad app. The release brings sneakpeeq's beautiful user interface and curated boutiques to on-the-go shoppers looking to discover unique, exclusive products from over 3,500 independent brands. Today, sneakpeeq also celebrates a significant milestone, having just surpassed one million members.
The new iPad app marries sneakpeeq's gamified, personalized approach to e-commerce with the iPad's interactivity. The app encourages customer interaction with boutiques through discounts, free shipping, and other perks; deeply integrates social networks to encourage sharing products with friends; and immerses customers in the shopping experience with beautiful, large format images. It offers an intuitive, swipe-activated magazine layout, featuring infinite scrolling and a natural interface. In effect, sneakpeeq is a "personalized mall" that customizes each member's interface based on past interactions. The more an individual shops on sneakpeeq, the more relevant and personalized the app becomes.
"sneakpeeq has always been about allowing our customers to discover crave-worthy products in a social and beautiful way, and everything about the sneakpeeq experience maps back to that mission," said Henry Kim, co-founder, sneakpeeq. "With this goal in mind, we noticed that mobile Web users coming in through the iPad were spending three times as much time on the site in comparison to iPhone and other smartphones. This presented us with a powerful opportunity to reach new and existing audiences with an engaging, unique experience on their choice mobile device."
Coinciding with the release of sneakpeeq's first mobile app, the site has also registered more than one million members, 65 percent of whom have come in through social platforms and friends' recommendations.
"sneakpeeq is the first social shopping site that has built a technology from the ground up to leverage the power of your Facebook taste graph to redefine social discovery," said Ajay Agarwal, Managing Director of Bain Capital Ventures. "While content is king, today's users are savvy, and sneakpeeq has created a captivating Web experience and iPad app for discovering and sharing new products and merchandise."
sneakpeeq taps Facebook to bring the benefits of traditional in-store shopping to the online world. Both the website and iPad app offer beautiful, engaging user interfaces as well as multiple layers of opportunity to "show and tell" with friends. Members enjoy built-in rewards throughout the site, and receive added incentive to share the brands and products they discover on sneakpeeq. Shoppers browse products that interest them, "peeq" by virtually flipping over a price tag, and gather points, discounts, badges and other special perks as they engage with the site. The acts of "peeqing," sharing products with friends and making purchases often reveal surprise discounts, turning shopping into a game. For anyone looking to turn a spare five minutes into an exciting shopping excursion, there's no better app than sneakpeeq's.
sneakpeeq is a privately held social shopping company based in San Francisco, Calif., focused on delivering curated collections for the woman that loves life. The company brings inspired, crave-worthy living, beauty and style products to its one million plus users from more than 3,500 independent, boutique brands. sneakpeeq partners with these unique brands to drive social awareness, sales traffic and repeat business via its deeply social and gamified e-commerce model.
The sneakpeeq senior team has played integral roles at some of today's most well-known companies, including Amazon, Flixster, Ford Models, and Yahoo!; and has worked with leading fashion brands such as Kate Spade, Gap, Scoop NYC, Sean John, Tea Collection and Zac Posen. Investors in sneakpeeq include top venture firms Bain Capital Ventures, FirstMark Capital, and Metamorphic Ventures, as well as seed investments by executives from Facebook, Square and Jambool.