TORRANCE, CA--(Marketwire - Mar 18, 2013) - Smack Sportswear (OTCBB: SMAK) ("Smack"), the leader in indoor and beach volleyball apparel, is very excited to announce plans to expand its offerings to sports other than volleyball. Smack plans to offer team uniforms initially for soccer; beach soccer; rowing / crew; baseball and softball. This new line of uniforms is set to launch in coordination with Smack's Online Uniform Designer in early May 2013. Additional sports are expected to be added next year.
Smack has begun taking pre-orders from existing club customers who run multiple sports, and demonstrate a demand for the Company's product line. Smack will also implement an aggressive marketing campaign to attract event and team sponsorships representing each of its new sports.
For many years, Smack has offered high-quality, stylish custom and stock team apparel focused solely on volleyball. Investment capital is allowing the Company to increase production efficiency, develop innovative, high tech performance fabrics, and acquire equipment necessary for the expansion. The launch of the Online Uniform Designer, expected on May 1, 2013, will allow customers to create their own unique uniform items very easily.
"Through much research, as well as demand from coaches and clubs, we recognize a growing need for the So Cal inspired custom team apparel that we excel at providing," stated Smack CEO Bill Sigler. "We expect that additional products will prove to be an important factor in expanding our team dealer base, which could then lead to accelerated revenue growth."
About Smack Sportswear
Smack Sportswear is the leading brand of custom designed team and beach active apparel, with its primary focus on volleyball. Smack manufactures its Southern California inspired apparel in its headquarters, only five miles from the home of beach volleyball. This allows Smack to offer its customers world-class responsiveness, supply chain excellence, and un-compromised quality. Some of the top pros not only design, but also test, the product before it's distributed. With many competitive advantages, Smack is poised to be a leader in the athletic apparel market. Smack Sportswear is a public company traded on the Nasdaq OTC Bulletin Board under the symbol SMAK. For more information, visit www.SmackSportswear.com.
Included in this release are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Although the company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations reflected in such forward-looking statements will prove to have been correct. The company's actual results could differ materially from those anticipated in the forward-looking statements.