SAN FRANCISCO, CA--(Marketwire - Sep 17, 2012) - Sitecore today announced its leadership position in the 2012 Gartner report "Magic Quadrant for Web Content Management,"1 demonstrating both completeness of vision and ability to execute.
Sitecore CEO, Michael Seifert, states, "We believe Gartner's recognition of Sitecore's growth and progress in the WCM market highlights our evolution from core WCM to customer engagement. WCM technology is at the heart of everything we do. Therefore, we are extremely passionate about developing software that helps companies anticipate the needs of their customers so that every interaction is a positive experience. We encourage marketers to consider the positive revenue impact that a content-based customer engagement platform can deliver."
Gartner points out, "Three trends have altered the Web content management market since 2011: social media, mobile computing and the inclusion of WCM in more comprehensive solutions oriented toward online channel optimization. Buyers are looking for different capabilities and are changing how they buy WCM products."
Sitecore has added customer intelligence insights to a proven Web content management platform. This powerful combination of data and content all in one platform offers a unified view of a customer that enables marketers to sense and adapt to real-time customer behavior. The outcome is a unique experience most relevant to that customer at any time of interaction.
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Sitecore is a global software company that creates products to deliver the most relevant experience and content to customers at any moment of interaction and via any communications channel -- the web, email, mobile, social and offline. Our customer experience management platform combines proven web content management with customer intelligence to create a single view of a customer that drives meaningful interactions, increases conversions and builds lifetime customers. Global brands, including American Express, Carnival Cruise Lines, easyJet, Heineken, LEGO, Microsoft, and Nestle rely on Sitecore to get and keep loyal customers who engage more and drive revenue growth.
About the Magic Quadrant
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(1) Gartner "Magic Quadrant for Web Content Management" by Mick MacComascaigh, Mark R. Gilbert, Gavin Tay, Jim Murphy - Sept 7th 2012