Silverback Media Corp

TORONTO, ONTARIO--(Marketwire - Oct. 2, 2008) -

Attention Business and Technology Editors

Silverback Media Corp has been engaged by CBC to support CBC's Hockey Night in Canada Anthem Challenge contest. This Fall Canadians will be given the challenge of selecting the new theme song for Hockey Night in Canada. Silverback Media will be providing secure, interactive voting elements for the contest including mobile, online and wireline voting methods.

"This is probably going to be the largest interactive voting contest in Canada this year", commented Martin Doane, CEO of Silverback Media. "We are thrilled to be working with CBC again after supporting the successful 'How Do You Solve a Problem like Maria' program".

Online submissions for CBC's Hockey Night in Canada Anthem Challenge closed on August 31 with a remarkable 14,685 total entries received. The anthems are now with a selection jury of passionate hockey fans and music lovers, who will pare down the contenders to five finalists. Each of the final five anthems will be featured on The Hour nightly, at 11 pm, beginning on Monday September 29 through to Friday October 3. Canadians will then get a closer look at the five finalists during CBC's Hockey Night in Canada Anthem Challenge - a full one-hour special on Saturday October 4. Round one of voting then opens up to the country, and closes on Oct. 7.

On Thursday, Oct. 9 during a special mid-week doubleheader kicking off the NHL season in North America (Toronto at Detroit / Calgary at Vancouver), CBC's Hockey Night in Canada will announce the Top Two contestants. The second round of voting opens following the twin bill and continues to Oct. 10, as Canadians select the anthem that will become a part of hockey history. Canada's new, official hockey anthem will be revealed on Saturday, October 11, during CBC's Hockey Night in Canada first traditional Saturday night doubleheader of the season, kicking off at 6:30 p.m. ET (Montreal at Toronto / Vancouver at Calgary).

Silverback Media Corp is a global mobile solutions provider with operations in Toronto, Los Angeles, Miami, Montreal, Paris and Aix-En-Provence. Silverback is positioned at the leading edge of the next phase of the evolving e-marketing sector, and is transforming the personal, portable and pervasive nature of mobile devices into a revolutionary, potent advertising and marketing channel. Through its innovative integration of leading edge technologies and expertise, Silverback Media provides marketers with the ability to deploy high-performance interactive mobile communications campaigns that are fully-integrated and continuous with their online marketing initiatives in order to cost-effectively acquire and retain customers and generate brand recognition.