BOSTON, MA--(Marketwire - Sep 25, 2012) - SessionM today announced the integration of the mobile platform into the Advertising Week conference iPhone app. The app, available for download on the Advertising Week website and in the App Store, is the first of its kind, delivering rewards to conference attendees for completing various in-app activities. These activities include submitting session feedback, checking into different venues and sharing content through social channels, email and SMS.
"Advertising Week is a reflection of the most current trends and innovations in marketing, so we're excited to partner with a mobile innovator like SessionM," says Lance Pillersdorf, VP Marketing and Development, Advertising Week. "We strive to make Advertising Week as engaging and fun as possible for attendees. With the SessionM integration, our app will match this experience."
Conference attendees will be rewarded for completing various in-app activities on their iPhones, such as checking in on Facebook, providing feedback on a session they attended or watching event-related videos. Each of these activities, among others, will be rewarded with mPOINTS that can be redeemed through the customized SessionM in-app mobile storefront for access to exclusive events throughout the week, including concerts and other VIP events.
"Our goal is to help both developers and brands consistently deliver real value through mobile content and advertising to ensure a great user experience," said Lars Albright, co-founder and CEO, SessionM. "The conference app and our partnership with the Advertising Week team is similar to how we work with our other partners; we focus on bringing greater value to users and providing a seamless in-app experience."
Albright will also be moderating the "GenNext: Mobile Advertising" panel on Monday, October 1 from 12-12:45 p.m. ET, which will explore the next phase in the evolution of mobile ads. Additional panelists include Brian Bos, SVP, Team Detroit; Brian Skahan, Chief Technology Officer for Publicis Kaplan Thaler and Managing Director of Publicis Modem; Lou Paskalis, VP Digital & Social Marketing, AMEX; Cary Tilds, Chief Innovation Officer, GroupM Next; and Eric Hadley, SVP, The Weather Channel.
For more information on the Advertising Week mobile app, visit the App Store.
About Advertising Week
Since its creation in 2004, Advertising Week has drawn more than one million participants from around the world to New York City for a week long hybrid of events built on thought leadership. Evening events celebrate the ties of advertising and popular culture with star talent. Beyond enlightenment & entertainment, the mission of The Week is to inspire young people to join the craft; focus on the social impacts of advertising; address the most important issues facing the industry and shine a bright light on the business and economic influence of the advertising, media and marketing industries.
Founded in 2011 by industry veterans of mobile technology companies, SessionM has built an innovative platform that connects consumers with mobile content and advertising in fun and rewarding new ways. Clients include some of the most notable developers and advertisers in the world, including Viacom Interactive, The Weather Channel, Demand Media, PepsiCo, Universal, Volvo and Unilever. SessionM is funded by Charles River Ventures, Highland Capital and Kleiner Perkins Caufield & Byers. The company is part of the iFund initiative at KPCB. SessionM is headquartered in Boston with offices across the country. For more information on SessionM, visit www.sessionm.com.