CAMBRIDGE, UK--(Marketwire - Jun 15, 2011) - The Service Broker Forum, a multi-vendor association dedicated to promoting service broker benefits and use cases, is today revealing how service providers can leverage existing network infrastructures to deliver next-gen services at maximum speed and minimum cost. In a Heavy Reading white paper and Light Reading webinar series entitled Release, Rationalize, Relate and Reuse, The '4R' Business Case for the Service Broker, the Forum will explain how service brokers can marry future and legacy investments within the established network for optimal returns.
To retain brand loyalty in the face of growing numbers of over the top (OTT) players, telcos have to respond quickly and flexibly to the service needs of fickle subscribers in the form of innovative and personalised rich communication services, irrespective of billing structures. At the same time, they have to both streamline and maximise the use of their existing platform assets for as long as possible, ensuring that the migration to a next-gen service environment occurs within their preferred Opex cycle.
The white paper and related webinar series show how service brokers -- mediating, cross-linking and translating between multiple services and network elements in real-time -- provide a potent technology, enabling service providers to address these challenges head on.
"The service broker is a key competitive weapon in a communications service provider's service delivery armoury, ensuring that operators can give customers a market-leading service experience while controlling costs and conserving network resources," comments Caroline Chappell, Analyst at Large at Heavy Reading, and the paper's author.
The paper covers the following key areas:
- The '4Rs' business case for service broker
- A summary of the service broker's journey from a niche service interaction to a strategic independent network element
- Real-world case studies on the role that the service broker plays in the fragmented next-gen network
Caroline will also chair a Light Reading accompanying webinar discussion at 4pm BST, 10am EST on 21 June.
Free to download, the white paper will be available on 21 June from www.servicebrokerforum.org. To register for the webinar, go to Light Reading Webinar.
About The Service Broker Forum:
The Service Broker Forum is a multi-vendor association with the goal of evangelizing and educating the telecommunication industry on the service broker product category through the sharing of ideas, opinions, and knowledge. Founded by industry leaders in the Service Broker market space, the forum provides a common platform to facilitate discussion and communication around the many benefits that can be realized from utilizing Service Brokers within an overall network evolution strategy. Membership in the Forum is open to those vendors, system integrators, service providers and application developers that are interested in embracing the product category and committed to evangelizing the benefits of Service Broker solutions.
About Heavy Reading
Heavy Reading is designed from the ground up to provide a service that is applicable for today's telecommunication market conditions. Telecommunications professionals need hard facts about technology and technology suppliers -- including analysis of strengths, weaknesses, and opportunities. By eschewing facile revenue forecasts, focusing on enormous (and enormously valuable) technology surveys, and using a huge audience of service providers to reality-check vendors' claims, Heavy Reading will deliver the data and analysis data that the telecommunications industry has been crying out for.
Service Broker Forum White Paper Sponsors:
Amdocs
Amdocs is the market leader in customer experience systems innovation. The company combines business and operational support systems, service delivery platforms, proven services, and deep industry expertise to enable service providers and their customers to do more in the connected world. Amdocs' offerings help service providers explore new business models, differentiate through personalized customer experiences, and streamline operations. A global company with revenue of approximately $3.0 billion in fiscal 2010, Amdocs has over 19,000 employees and serves customers in more than 60 countries worldwide. For more information, visit Amdocs at www.amdocs.com
Metaswitch Networks
Metaswitch Networks is a leading provider of the technologies and solutions that are powering the migration of communications networks to open, next-generation architectures. Hundreds of network operators worldwide depend on its reliable, scalable carrier systems solutions, while its high performance, fault-tolerant software technologies are licensed by all the world's leading communications equipment manufacturers. For more information, please visit www.metaswitch.com.
OpenCloud
OpenCloud provides the telecommunications industry with Rhino -- a real-time application server for agile development, deployment and efficient management of person-to-person communication services. OpenCloud Rhino is a high performance, genuinely carrier-grade service execution environment for traditional and Telco 2.0 services on TDM and IP-based networks It uses commercial-off-the-shelf (COTS) hardware and software to deliver service layer agility to networks at a radically lower price-point than traditional solutions from network equipment providers. OpenCloud is headquartered in Cambridge, UK with R&D, Engineering and Support in New Zealand and Spain and branch offices in the US, Singapore and Japan. www.opencloud.com
Oracle:
Oracle is the world's most complete, open, and integrated business software and hardware systems company. For more information about Oracle, please visit our Web site at www.oracle.com
Contact Information:
Contacts:
David Evans
Cohesive Communications
+44 (0)1291 626200
davide@cohesive.uk.com
Tamye Oshman on behalf of
Service Broker Forum
+1 (214) 572-7810
tamye.oshman@metaswitch.com