SOURCE: Healthline Networks, Inc.

November 20, 2007 13:26 ET

SELF Magazine's Self.com Adds Medical Health Search Powered by Healthline Networks

Alliance Adds New Breadth and Capabilities to Self.com's Trusted Health and Lifestyle Content and Expands Healthline's Premier Portfolio of Content Partners

NEW YORK, NY and SAN FRANCISCO, CA--(Marketwire - November 20, 2007) - SELF Magazine, the premier well-being and lifestyle magazine reaching 5.5 million health-savvy women each month, and Healthline Networks (http://www.healthline.com), a leading provider of intelligent health information services, today announced an agreement in which Healthline will power health searches on Self.com, the magazine's flagship website, and SELF's branded health content archives will be featured on the Healthline Network.

Under terms of the agreement, SELF users will gain access to Healthline's Medically Guided Search and navigation platform as a new way to find content from SELF's extensive library of health, wellness and lifestyle articles, as well as the HealthWeb, Healthline's unique aggregation of licensed content and the internet's highest quality health sites.

Self.com visitors will continue to have access to the magazine's award-winning online health portfolio, now with added breadth and ease of use. SELF readers will continue to find even more of the responsible, quality medical journalism for which the magazine is known because Healthline's content is substantiated by experts for accuracy and scientific merit. New tools include a medical search engine for plugging in topics of interest that will return comprehensive news and information about disease prevention and treatment, research studies and academic reviews, and complete in-depth health guidance.

"The new alliance means that Self.com users will benefit from Healthline's expert-vetted material as well as the trusted lifestyle advice they're used to from the editors of SELF," said Lucy Danziger, Editor-in-Chief of SELF and Self.com. "With Healthline's medical resources enhancing our go-to coverage of health, nutrition, fitness and overall well-being, Self.com can be even more effective at helping each reader achieve her healthiest lifestyle, whether she's seeking advice about natural energy boosters, heart disease warning signs or breakthrough cancer cures."

"Healthline is excited about this comprehensive alliance, which integrates best-of-breed consumer health search technology and premier content syndication," said West Shell, III, Chairman and CEO of Healthline Networks. "Our goal is to work closely with SELF's talented editorial staff to deliver an unparalleled health search experience which will help Self.com users find the best information and live healthier lives."

About SELF

SELF, a Condé Nast publication, is the leading magazine of total well-being, incorporating health and beauty, fitness and nutrition, happiness and personal style all in one package. More than 5.5 million readers turn to SELF and Self.com each month. SELF's award-winning annual health features include the Women's Cancer Handbook, Women's Health Handbook, and the definitive survey of America's Healthiest Places for women to live. For more information, visit http://www.Self.com.

About Healthline Networks

Healthline Networks offers an innovative approach to meeting the needs of today's health information seeker. The company's consumer healthcare taxonomy, the largest of its kind, powers a unique suite of intelligent health search, navigation and content services. Combining advanced search technology with deep medical expertise, Healthline and its business partners -- a network of trusted destination sites that include publishers, portals, search engines, employers and health plans -- help consumers navigate the complex world of health information, empowering them to make more confident, informed decisions. Headquartered in San Francisco, Healthline is backed by Aetna, GE/NBC, JHK Investments LLC, Kaiser Permanente, Mitsui & Co., Ltd., Reed Elsevier, US News & World Report, and VantagePoint Venture Partners. For more information, visit http://www.healthline.com.