MAIDENHEAD, UNITED KINGDOM--(Marketwire - July 3, 2012) - SDL (LSE:SDL), the leader in Global Information Management, today announced the release of SDL Fredhopper 7.2. This new version addresses arguably the biggest challenge associated with global eCommerce - presenting the right products to each individual customer based on what they want, while also complementing the retailer's local merchandising strategy.
Online retailers are faced with an increasingly complex, global environment in which they have to change their merchandise, messaging and marketing strategy for each location or category. In the past this required expert IT consultants and developers to manually design and implement expensive, time-consuming solutions, often with limited accuracy and consistency. SDL Fredhopper, however, has packaged advanced targeting and personalization technology in an intuitive dashboard that can be used by retailers and marketers to guide shoppers through their stores, increasing the likelihood of a purchase.
SDL Fredhopper 7.2 features a dashboard that allows retailers to use:
- Advanced product triggers: Building on SDL Fredhopper trigger technology that matches products to customers based on their personal interests and needs, SDL Fredhopper 7.2 introduces a product item trigger that enables marketers to personalize the shopping experience at the most granular level - a singular attribute of a particular product
- Richer sets of action rules: Shopper expectations of their online retail experience are getting much more refined which means additional complexity in the software required. The merchandising rules in SDL Fredhopper 7.2 feature a richer set of data points that can cater to this expectation and deliver the most relevant merchandise to the shopper. Data points such as a consumer's age, shopping history, favorite brand, color or location can all be used to help determine the products a shopper is most interested in
- Sophisticated ranking cocktail tool: An easily accessible and adaptable ranking tool gives retailers unparalleled freedom to adjust their sales strategies almost instantly, to determine which merchandise is shown to online shoppers, whether new products, high-margin products, products with a large inventory and so on
- Personalization Service: The new Personalization Service enables retailers to aggregate shopper information across multiple sites and derive insights into the personal interests and needs of each and every shopper. For example, a shopper can build an outfit on a fashion lifestyle website and then share their outfit with their social networks, while the retailer can then recommend parts of the outfit to other customers who view similar items
"In today's global digital economy, businesses rely on a strong eCommerce strategy to help drive substantial revenues," said Jan Jaap Kolleman, CEO of SDL Web Content Management Solutions division. "We believe SDL Fredhopper 7.2 represents a further significant leap in targeting and personalization software that truly understands shopper behavior and allows retailers to cater to it accordingly, in an increasingly complex environment. We've had incredible feedback on the overall simplicity and ease of use of the new features from customers that were part of the early access program and we are now excited to make it globally available."
Companies currently using the SDL Fredhopper technology include Urban Outfitters, ASOS, Debenhams, OTTO, Bonprix, de Bijenkorf, and V&D. The product is available immediately.
SDL enables global businesses to engage with their customers in the language, the media and at the moment they choose. We help businesses manage their brands, drive global revenues, accelerate speed to market and enrich their customers' experience. SDL's enterprise-ready innovative technology and service solutions span the entire customer journey and include social listening and marketing analytics, campaign management, language management and services, video and written content creation, web content management, dynamic technical documentation publication and eCommerce. SDL solutions drive global reach across multiple languages, cultures, channels and media. SDL has over 1,500 enterprise customers, 400 partners and a global infrastructure of 70 offices in 38 countries. For more information, visit www.sdl.com.