SOURCE: Charleston Hospitality Group
CHARLESTON, SC--(Marketwire - Oct 22, 2012) - Although there is an endless amount of restaurants throughout the world, most of them operate through the same process that many Americans have come to expect: be seated, place an order and pay while a server acts as a conduit between the customer and the kitchen. However, a recent article from Forbes reveals that this process could be changing, as mobile solutions developed by Ziosk are making their way into restaurants throughout the United States. The article notes that Ziosk devices have already gained considerable popularity throughout the United Kingdom, allowing restaurant-goers to easily pay for their order all through a convenient device supplied by the restaurant. While the device has given customers an easier way to speed up the dining experience, hospitality guru Sam Mustafa notes that this technology, if not used wisely could hurt the personal touch that waiters often provide to diners.
While Ziosk created a strong interface through specialized devices, the article reveals that the company has taken a step forward by allowing users to access the Ziosk platform from anywhere via mobile devices. Throughout the years, Sam Mustafa has noticed a change in the role technology plays in hospitality-oriented businesses, from hotels to five-star restaurants. He explains, "Development in Internet and technology are dramatically changing the scope and nature of the hospitality industry as a whole. When evaluating new technologies, the Charleston Hospitality Group looks for ways to boost efficiency, improve cost control and enhance our customers' experience."
However, Sam Mustafa cautions that the new Ziosk technology could actually serve as a detriment to the ways customers enhance their experience through such resources. Sam Mustafa comments, "My concern of the Ziosk device is the impersonal nature it could generate. Waiters, concierges and tourism professionals are known for delivering personal service with a passion. This new device might fly in the face of that reputation."
Sam Mustafa also voices concerns about the way Ziosk applications could affect the industry in terms of employment, considering how a reduced need for servers could equate to less people working in the restaurant industry. Although he notes that Ziosk could offer some promise, Mustafa concludes by suggesting that those in the hospitality field should work with technology professionals to find a balanced solution. Through such a development, tourists and diners could still enjoy the convenient benefits of technology without having to sacrifice the personal quality associated with dining and entertainment.
Sam Mustafa founded the Charleston Hospitality Group in 2008 as a resource to provide residents and tourists with the best in food, nightlife, catering and transportation available in Charleston, South Carolina. As a resident, Sam Mustafa believes that Charleston offers a wide array of options in entertainment, activity and relaxation for tourists and citizens alike. In five years, Sam Mustafa has enabled the Charleston Hospitality Group to expand as a successful business that currently operates and manages five brands and eight companies. Through his group's work, Mustafa continues to help improve the local community and allow visitors to appreciate all that it has to offer.